Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips

所在平台: Udemy

课程主页: https://www.udemy.com/course/alan-sharpes-b2b-content-writing-masterclass-with-coaching/

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**Alan Sharpe 的 B2B 内容写作大师班 + ChatGPT 技巧** 本课程是 Alan Sharpe 专为希望提升 B2B 内容写作技能的学习者设计的实践性大师班。课程强调实际应用,教授时下最流行、最有效的内容写作类型,包括博客文章、白皮书、案例研究、视频脚本、电子书和社交媒体帖子等。 **课程亮点:** * **大师级指导:** 由拥有近三十年经验(自 1988 年起)的资深 B2B 内容写作者 Alan Sharpe 授课,他深谙全球品牌需求以及 B2B 买家的偏好。 * **实践性强:** 课程包含八小时以上内容,通过大量的真实案例,手把手教授博客文章、视频脚本、社交媒体帖子等的写作技巧。 * **聚焦高价值内容:** 专注于教授当前市场中最重要的内容写作类型,帮助学员提升职业价值。 * **生动教学:** 拒绝枯燥的 PowerPoint 演示,Alan Sharpe 将以“真人”形式,通过眼神交流、示例讲解等方式进行教学,提升学习互动性和趣味性。 * **免费辅导:** 课程包含免费的写作辅导,学员完成内容写作作业后,将获得 Alan Sharpe 针对性的反馈和改进建议。这种辅导模式因其数量巨大(每年批改超过 7000 份作业)而极具价值。 **目标人群:** 任何希望掌握 B2B 内容写作核心技能,产出吸引读者、教育买家、参与客户的内容写作者。 **讲师:** Alan Sharpe,资深 B2B 内容写作者及文案策划师。 **学习成果:** 学员将能够创作出更有效、更具吸引力的 B2B 内容,并在职业市场中更具竞争力。

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If you want to master the art of content writing, you should take this course-for six reasons.Number one. This isn't a course. It's a masterclass. This isn't one of those courses that some guy put together in his basement in a morning. This is a masterclass, taught by a master content writer. It features more than eight hours of content, all designed to make you a better, more-effective content writer.Number two. This masterclass is practical. Enough with the theory, already. You aren't here to learn concepts and principles. You are here to learn how to craft content that attracts readers, educates buyers, and engages customers. You are here for practical tactics, tips, and tricks. This masterclass delivers. I show you dozens of examples of real-world content-writing assignments. You look over my shoulder as I write blog posts, video scripts, social media posts and more.Number three. You aren't taking this masterclass for the good of your health. You want to master skills that make you more valuable as a content writer. That's why I teach you how to write only the top assignments. Go only, research the most common, the most popular, the most effective types of content around today, and you'll discover that these are the only types of content that I teach you to write. I'm talking blog posts, whitepapers, case studies, video scripts, eBooks, social media posts, and more.The fourth reason you should take this masterclass is me, if I may say so. I'm Alan Sharpe, B2B content writer and copywriter. I wrote my first piece of content way back in 1988, before the internet, and before content marketing, were even a thing. In the last three decades I have transitioned from offline to online, from print to digital, and from copy to content. Today, I spend my days crafting B2B content for global brands. I know what they want, what works with today's B2B buyers, and how to craft content that generates results. I teach you all that I know in this masterclass.Number five. Let's talk about the boredom factor of plenty of online courses. You know the ones I mean. All you get is slide after slide of a PowerPoint presentation, narrated by some disembodied voice, an instructor who talks in a monotone, and does nothing more than read the slides on your screen word for word, or rambles on and on with no clear lesson plan. Deadly! Enough with death by PowerPoint! In this masterclass, you get me, live and in person, talking with you, looking you in the eye, teaching you, encouraging you, communicating with you, and giving you examples of everything I teach.Number six, and your final reason, coaching. This masterclass includes coaching, free of charge. I give you multiple content-writing assignments to complete, then I give you my constructive feedback. I read your assignments, I tell you what works, I tell you what doesn't. I tell you what you must do to improve your content-writing skills. This coaching alone is worth the price of admission. I mark roughly 20 assignments a day. That's 140 assignments a week, 600 a month, more than 7,000 a year. That's how popular I am as a content-writing coach. If you need coaching, this content-writing masterclass is for you.OK, that's six solid reasons for taking this content-writing masterclass right now. If you need a few more, be my guest. Read the detailed class description below. Read the reviews from my many satisfied students. Watch the many free lesson previews. Then enroll now.

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