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所在平台: Udemy |
课程主页: https://www.udemy.com/course/akaaro-retail-management/
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课程名称:零售管理认证课程 课程概述: 本课程专为希望加入零售行业、成为零售企业家或想深入了解这一有趣行业的学习者设计。零售业不断发展,良好的零售管理能够节省时间,帮助顾客轻松找到所需商品,确保顾客满意回家。有效的管理可以避免商店内的混乱,并提高销售额。课程内容覆盖零售行业的各个方面,适合所有希望进入零售领域的人员,包括运营、销售、视觉营销、人力资源和物流等。 课程内容: 第一部分:零售行业概述 - 零售的定义及重要性 - 顾客与消费者的区别 - 零售的演变历程 - 组织化零售与非组织化零售的区别及特征 - 常见的零售格式 - 关键参与者 - 零售的6P及其重要性 - 零售的主要职能和部门 - 零售行业的职业机会及所需技能 第二部分:定价 - 各种定价方法的定义及重要性 - 需求的价格弹性及其计算 - 意愿支付调查 第三部分:供应链管理 - 供应链的复杂性及实际情况分析 第四部分:采购与商品管理 - 商品管理的原则 第五部分:条形码 - 条形码的意义与重要性 - 常见条形码类型及GTIN的定义 - 条形码生成方法 第六部分:视觉营销 - 视觉营销的定义及重要性 - 关键元素包括商店外观与内部、商店布局、展示固定架等 - 产品展示与标识的技巧 - 视觉营销的案例分析 第七部分:销售时点(POS) - 销售时点的定义及其重要性 - 案例研究 第八部分:流程改进 - 精益、六西格玛与精益六西格玛的质量控制方法 - 5S方法论 - 案例研究分析 第九部分:奢侈品牌管理 - 奢侈品牌应用的技巧 第十部分:法律 - 常用法律术语的定义 第十一部分:有趣的事实 - 一些关于零售行业的趣事。 本课程为希望深入了解零售管理的人士提供了系统的知识与技能,适合各种背景的学习者。
Are you someone who wants to join the retail industry?Are you someone who wants to be a retail entrepreneur?Or anyone who wants to know more about this interesting industry?If the answer to all these questions is a yes, then you've landed on the right placeRetail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.Section 1: Retail Industry Overview1. MeaningExplain the meaning and importance of Retail Differentiate between Customer and Consumer2. Story of RetailDescribe the evolution of Retail Differentiate between Organised and Unorganised Retail Explain the key characteristics of Organised Retail Explain the key characteristics of Unorganised Retail3. Common FormatsDescribe the common formats in Retail industry4. Key PlayersList the key players5. 6 Ps of RetailExplain the meaning and importance of 6Ps of Retail6. Functions/Departments in RetailExplain the key functions/departments in retail.7. Career opportunities in Retail industryList the key profiles in the retail industry Explain the key skills required to perform these rolesSection 2: Pricing1. Pricing MethodsExplain the meaning and importance of various pricing methods2. Price elasticityDescribe the meaning of price elasticity of demandExplain the significance of Price elasticityCalculate the price elasticity3. Survey - Willingness to payTake feedback on price worthExplain the preferred Price pointsSection 3: Supply Chain Management1. Is Supply Chain that simple?Explain that supply chain in the practical situation can be complicatedUnderstand the practical scenario of a complicated supply chainSection 4: Buying and Merchandising1. Principles of MerchandisingExplain the various principles to consider in merchandisingSection 5: Barcodes1. MeaningExplain the meaning and importance of Barcodes2. Common typesExplain the common types of Barcodes3. What is GTINIllustrate the reason behind forming GTINExplain the meaning and importance of GTINExplain common standards in GTIN4. How to generate BarcodesGenerate barcodes for the productsSection 6: Visual Merchandising1. Meaning and ImportanceExplain the meaning of Visual MerchandisingDescribe the importance and some fun facts in Visual MerchandisingExplain the importance of 5 senses in Visual merchandising2. Key elementsExplain the key elements3. Store Exteriors and Store InteriorsDescribe the meaning of Store Exteriors and Store InteriorsExplain the meaning and importance of store facade and window displayApply tactics to improve the sales4. Store LayoutsDescribe the meaning of Store LayoutsExplain various types of Store Layouts5. FixturesDescribe the meaning of FixturesExplain various types of Fixtures and their usage6. Product Presentation/Merchandise ArrangementDescribe the meaning of Product presentation/merchandise arrangementsApply the tips to improve the presentationApply the tips to reduce the wastage7. SignagesDescribe the meaning of SignagesExplain the types of signagesApply the tactics to improve the sales8. PlanogramDescribe the meaning of PlanogramExplain the importance of Planogram9. Popular Tips and TricksExplain the colour wheel and impact of coloursDescribe various colour schemesExplain the meaning and importance of color blockingExplain the meaning and importance of endcapsExplain the meaning and importance of Pyramid principleApply the popular tips and tricks in Visual merchandising10. CasestudyCasestudySection 9: Point of Sale (POS)1. MeaningDescribe the meaning of Point of Sale (POS)Explain the importance of Point of Sale (POS)2. CasestudyCasestudySection 14: Process Improvement1. Lean vs. Six-Sigma vs. Lean Six SigmaExplain Lean, Six-Sigma, Lean Six-Sigma quality control methodsDescribe the key principles of LeanExplain different types of wastesDescribe the steps in Six-Sigma2. 5S methodologyDescribe 5S methodology3. Case-studyCasestudy4. Unmanaged InventoryCasestudySection 18: Luxury Brand Management1. Tips applied by Luxury BrandsAnalyse the tips applied by Luxury BrandsApply the tips in your brandSection 19: Legal1. Common Legal TerminologiesExplain the commonly used legal terminologiesSection 21: Interesting factsInteresting facts