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所在平台: Udemy |
课程主页: https://www.udemy.com/course/airline-business-and-strategy/
课程评论：没有评论
课程名称：航空公司战略：如何运营一家航空公司 课程概述：本课程于2015年创建，未涵盖最新事件，特别是疫情影响。尽管如此，航空行业的基本原则未变，理解这一行业的复杂性有助于应对COVID-19危机带来的挑战。该课程揭示了航空公司的行业秘密，探讨了为什么票价会变化、为什么中转航班通常比直飞航班便宜、以及航空公司为何难以盈利等问题。 本课程的结构围绕航空公司的战略功能展开，包括网络和机队规划、收益管理、产品定义以及销售与分销，按重要性排序。课程旨在帮助新手、求职者、分析师、记者及其他对航空业感兴趣的人士理解航空业务的基本概念。课程内容丰富，鼓励学员在讨论中提出问题以澄清疑惑。尽管运营方面（如航班运营、维护运营和地面操作）只作为成本组成部分和产品差异化要素进行提及，但本课程仍提供了相关背景。 另外，课程还新增了关于航空业并购的讲座，探讨了航空公司为何进行收购或合并。加入Udemy航空商业课程社区，进一步拓展学习资源！
Disclaimer: this course was created in 2015 and doesn't include anything on the most recent events especially the pandemic. Nonetheless the fundamentals of the aviation industry are the same and as such, understanding the intricacies of the business helps understand the challenges brought by the COVID-19 crisis. The airline industry best-kept secrets!The top 10 things airlines don't want you to know! " Why do prices change? "" Why are connecting flights cheaper than non-stop one?"" Why do we even have to connect? "And ultimately " Why do airlines struggle to turn a profit? "Now that we did the clickbait, let's speak about content.This course is structured around the strategic functions of an airline: network and fleet planning, revenue management, product definition, and sales and distribution, in order of importance.It is designed to help newcomers, job seekers, analysts, journalists, and curious understand the fundamentals of the airline business.The course is very dense and side discussions are encouraged to clarify any outstanding point.The operational aspect of running an airline such as Flight Operations, Maintenance Operations, and Ground Operations are not part of the course, they are mentioned only as cost components and product differentiators when applicable.Join the Airline Business Courses community on Udemy!-- EDIT --- Added a new lecture about Mergers and Acquisitions in the airline industry, why do airlines buy each other or merge
