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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-smart-human-strong-future-proof-your-marketing-career/
课程评论：没有评论
课程名称: AI智能，人类强大：让你的市场营销职业与未来接轨 课程概述: 市场营销正在快速变化。人工智能不再是一个遥远的概念，而是已经存在，具备能力，并正在重塑广告活动的构建、内容的创造和决策的制定。根据世界经济论坛的报告，最多40%的市场营销、媒体和创造性技能相关工作面临被人工智能取代的风险。那么，你的下一步应该是什么呢？本课程并不是要抵制人工智能，而是要在其之上提升自我。 在《AI智能，人类强大》中，你将学习如何充分利用人工智能，同时掌握机器无法复制的深刻人类技能：同理心、创造性领导能力、伦理决策和品牌故事讲述。你将获得现代雇主重视的、算法无法替代的未来技能。 你将学习到的内容包括： - 如何将生成型人工智能、自动化和提示工程整合到日常市场营销工作中 - 2025至2030年需求最高的7大市场营销技能，包括创造性和系统思维 - 如何与情商引领、影响利益相关者并有效进行谈判 - 如何跨文化和部门进行协作以获得更大的战略影响力 - 何时信任人工智能，何时依赖人类判断、伦理和视野 - 如何通过韧性、重塑自我和明确目的来为你的市场营销职业做好未来的准备 为什么这门课程不同： - 基于最新的世界经济论坛见解和全球技能数据 - 针对现实世界的市场营销人员设计，而不仅仅是人工智能爱好者 - 包含实际工作表、测验、AI提示和创意策略练习 - 专注于在快速发展的行业中让你不可替代的因素 适合对象： - 在技术变革环境中摸索的市场营销人员、创意人士和战略家 - 寻求竞争优势的自由职业者、机构专业人员和品牌领导者 - 希望在变化的就业市场中脱颖而出的职业转换者和学生 - 任何希望在保持自我声音、价值观和愿景的同时使用人工智能的人 不需要高级技术技能，只需好奇心、创造力和成长的渴望。如果你希望在人工智能时代蓬勃发展而不仅仅是生存，这门课程将帮助你建立思维、技能和工具包，以引领人性化市场营销的下一个浪潮。市场营销的未来依然需要你。
Marketing is changing fast. AI is no longer a futuristic concept. It's here, it's capable, and it's reshaping how campaigns are built, content is created, and decisions are made. According to the World Economic Forum, up to 40 percent of marketing, media, and creative skills-focused jobs face AI substitution risk. So, what's your next move?This course is not about resisting AI. It is about rising above it.In AI-Smart, Human-Strong, you will learn how to harness the best of AI while mastering the deeply human skills that machines cannot replicate: empathy, creative leadership, ethical decision-making, and brand storytelling. You will gain the future-proof skills modern employers value and that algorithms cannot replace.What You Will Learn:How to integrate GenAI, automation, and prompt engineering into your daily marketing workThe top 7 in-demand marketing skills for 2025 to 2030, including creative and systems thinkingHow to lead with emotional intelligence, influence stakeholders, and negotiate with impactHow to collaborate across cultures and departments for greater strategic influenceWhen to trust AI and when to rely on human judgment, ethics, and visionHow to future-proof your marketing career with resilience, reinvention, and clarity of purposeWhy This Course Is Different:Backed by the latest World Economic Forum insights and global skills dataDesigned for real-world marketers, not just AI enthusiastsIncludes practical worksheets, quizzes, AI prompts, and creative strategy exercisesFocused on what makes you irreplaceable in a rapidly evolving industryWho This Course Is For:Marketers, creatives, and strategists navigating a tech-transformed landscapeFreelancers, agency professionals, and brand leaders seeking a competitive edgeCareer-changers and students looking to stand out in a changing job marketAnyone who wants to use AI while staying true to their voice, values, and visionNo advanced tech skills are required. Just curiosity, creativity, and a desire to grow.If you want to thrive in the AI era and not just survive, this course will help you build the mindset, skillset, and toolkit to lead the next wave of human-centered marketing.The future of marketing still needs you.
