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The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech startup investors by giving students the rare seat at the table with investors who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.AI is reshaping industries at an unprecedented pace, enabling innovative services across customer support, automation, data analysis and more. But what sets successful AI service startups apart? This course explores real-world case studies to uncover the strategies behind thriving AI-driven services businesses.Through detailed interview-based case studies with industry leaders, we'll explore how AI service startups have identified market needs, developed scalable solutions and built sustainable business models. You'll gain insights into key trends in AI-as-a-Service (AIaaS), the evolving role of automation in professional services and how AI is transforming customer experiences.We'll also examine critical challenges such as trust and transparency in AI services, the role of data quality and the infrastructure needed to deliver reliable AI-driven solutions. By analyzing these real-world examples, you'll develop a clearer understanding of what drives success in the AI services space.By the end of this course, you'll be equipped with practical knowledge from industry leaders to assess market demand, refine business strategies and navigate the complexities of launching and scaling an AI-powered services business. Let's get started!

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