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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-models-in-digital-marketing-business/
课程评论：没有评论
课程名称：数字营销业务中的人工智能模型 课程概述：在当今数字时代，营销业务面临前所未有的挑战和机遇。随着互联网的普及和移动设备的发展，消费者的行为和需求变得日益多样化和复杂，同时产生了海量的数据和信息。如何有效利用这些数据，提高营销效率和效果，创造更多的价值和收入，是每个产品经理和运营者必须思考和解决的问题。人工智能作为一种可以模拟和扩展人类智能的技术，为营销业务提供了新的思路和方法。近年来，人工智能的一个重要分支——大模型，引起了广泛的关注和讨论。这些具有超大规模参数和数据的人工智能模型，在多个领域和任务中展现出惊人的性能，甚至超越了人类水平。大模型在语言、视觉、音频、游戏等领域取得了显著成果，也为数字营销业务带来了新的机遇和挑战。 本课程将探讨以下问题：什么是人工智能大模型？它们是如何运作的？如何改变数字营销业务？它们的优缺点是什么？将如何影响智能营销的未来？作为产品经理和运营者，我们应如何理解和利用人工智能大模型，以优化我们的产品和业务？这些问题是本课程要深入探讨和回答的内容。
In today's digital age, marketing business faces unprecedented challenges and opportunities. With the popularity of the Internet and the development of mobile devices, consumer behavior and demand become more diverse and complex, and also generate massive data and information. How to effectively use these data and information, improve marketing efficiency and effectiveness, create more value and revenue, is every product manager and operator must think and solve the problem. Artificial intelligence, as a technology that can simulate and extend human intelligence, provides new ideas and methods for marketing business. Especially in recent years, an important branch of artificial intelligence - artificial intelligence large model, caused widespread attention and discussion. Artificial intelligence large model, refers to those with ultra-large-scale parameters and data of artificial intelligence model, they can in multiple domains and tasks show amazing performance and ability, even beyond the human level. Artificial intelligence large model, has achieved remarkable results in language, vision, audio, games and other fields, but also for digital marketing business brings new opportunities and challenges. So, what is artificial intelligence large model? How do they work? How do they change digital marketing business? What are their advantages and disadvantages? How will they affect the future of intelligent marketing? As product managers and operators, how should we understand and use artificial intelligence large model, to optimize our products and business? These questions, are the content of this course to explore and answer.
