Artificial Intelligence in Digital Marketing + FREE Chatbot

所在平台: Udemy

课程主页: https://www.udemy.com/course/ai-in-marketing/

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课程名称:数字营销中的人工智能 + 免费聊天机器人 课程概述:数字营销中的人工智能课程是一本实用指南,旨在帮助热衷于利用机器智能提升业务效率的商业领袖。如果您想通过结合数据、技术、设计和人力,推动创新并解决企业规模的真实问题,那么这个课程非常适合您。本课程将帮助您发展业务并节省时间。 课程内容包括: - 如何优先选择合适的人工智能机会,设计能惠及组织的商业解决方案。 - 实践应用的相关视频,包括:个人化(广告定位、网站个性化、用户界面/用户体验个性化)、客户洞察(情感分析、客户流失、潜在客户评分、动态定价)、内容营销(报告生成、内容SEO、质量提升、内容推广)、社交媒体营销(监测与策略)、影响者营销(图像识别、影响者绩效分析、影响者激励、影响力评估、举报帖子、垃圾邮件消除)、聊天机器人(益处、构建自己的机器人、现成解决方案)、客户智能(理解客户行为)和值得注意的零售AI影响(产品设计、货架智能、更智能的产品、语音购物助手、安全措施、无人配送、时尚搭配、店内体验)。 该课程面向初学者和中级/高级用户。如果您是首席执行官或数字营销人员,想了解实际业务中如何利用人工智能驱动营销,该课程非常适合您。即使您对人工智能和机器学习完全陌生,也不具备太多技术背景,这门课也将为您提供有关如何在组织中运用人工智能的深刻见解和实用知识。 课程目标: - 理解人工智能和机器学习的工作原理。 - 能通过购买预构建的营销产品来利用人工智能。 - 能够构建自己公司特定的AI解决方案。 - 理解人工智能与区块链技术的联系及其在营销中的应用。 - 探索最受欢迎的人工智能算法。 - 接收启动指南、案例研究及关键词大全。 - 免费获取我们的高级聊天机器人解决方案。 准备好了吗?期待在课程中见到您!

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Artificial Intelligence in Digital Marketing Course is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their organizations. If you love to drive innovation by combining data, technology, design, and people, and to solve real problems at an enterprise scale, this is your course.This AI in marketing course will help you grow your business & save time!Let's talk about what you're getting with this Artificial intelligence in marketing course.We will teach you how to lead successful AI initiatives by prioritizing the right opportunities and designing business solutions to benefit your organization.There are videos on practical AI applications for:Personalization - Ad targeting, website personalization, UI/UX PersonalizationCustomer Insights - Sentiment Analysis, Customer Churn, Lead Scoring, Dynamic PricingContent Marketing - Report Generation, Content SEO, Quality Improvement, Content PromotionSocial Media Marketing - Monitoring and StrategyInfluencer Marketing - Image Recognition, Influencer Performance Analytics, Influencer Incentives, Determining an Influencer's Influence, Flagging Posts, Spam EliminationChatbots - Benefits, Building your own bot, ready-to-use solutionsCustomer intelligence - Understanding Customer BehaviorAI implications in Retail - Product Design, Shelf Intelligence, Smarter Products, Voice Shopping Assistant, Security Measures, Driverless Delivery, Fashion Styling, In-store experienceThis AI in marketing course is aimed at both beginning users and intermediate/advanced. If you're a CEO or digital marketer seeking to understand AI-driven marketing for real business use - this is the right course for you. Even if you're completely new to AI and machine learning and don't have much of a technological background this class will give you great insights and practical knowledge of how AI can be applied to your organization.Does that sound good? See you inside!Course goals:You will understand how artificial intelligence and machine learning worksYou will be able to leverage AI by purchasing pre-built marketing productsYou will be able to build your own company-specific AI solutionsYou will understand the connection between AI and blockchain technology and their application in marketingYou will explore the most popular AI algorithmsYou will receive a startup guidebook, a bunch of case studies and a full list of key termsYou will receive free access to our premium chatbot solution

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