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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-in-digital-marketing/
课程评论：没有评论
课程名称：数字营销中的人工智能 课程概述：本课程将要求学员进行项目实践，以提高实际操作能力。学员可以选择自己的公司或正在合作的客户作为项目对象，课程中将始终使用相同的项目。 人工智能（AI）在当今社会中是一项重要的现代技能，对个人生活和商业效率产生了显著影响。AI不仅能够自动化任务，还能提升业务的整体效率。在世界范围内，AI对数字转型的影响逐渐显现，重新塑造了传统的商业方法。数字营销的采用在现代商业战略中呈现快速增长，帮助市场营销人员实现更高的投资回报率，并提供个性化的网站和应用体验，同时具备预测消费者行为的能力。随着数字领域从在线渠道积累大量数据，市场营销人员能够深入洞察客户行为，从而进行更精确的营销活动和目标设定。 “数字营销中的人工智能”课程结合了AI与数字营销，全面探讨了这两个领域的实践整合，帮助参与者获得独特的技能组合。Great Learning 提供的优秀课程包括数字营销和人工智能，促进全面发展。 学习目标： - 理解人工智能的基本概念 - 探讨当今世界的数字营销 - 学习AI驱动的数字营销 - 理解人工智能的应用范围 - 制定有效的营销策略 目标受众： - 希望提升技能的传统市场营销人员及营销高管 - 营销经理和高级管理人员 - IT经理 - 可能希望扩展业务的小型企业主 重要提示！在开始学习之前，请通过电子邮件与我们联系。我们将为您提供Google Drive访问权限，以获取学习材料，并在完成后进行认证评估。请通过以下邮件联系我们：support@theiidm.org。
Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.AI IN DIGITAL MARKETINGArtificial Intelligence (AI) stands as a contemporary and vital skill in today's landscape, exerting diverse impacts on individuals' lives. It not only automates tasks but also elevates business efficiencies. The influence of AI on Digital Transformation is palpable across multinational corporations, reshaping traditional business methodologies. In contemporary business strategies, Digital Marketing adoption has surged, empowering marketers to achieve superior Return on Investment (ROI). This adoption facilitates personalized website and application experiences, alongside the ability to predict consumer behaviors. As the digital realm accumulates an abundance of data from online channels, marketers gain profound insights into customer behaviors, enabling more precise campaigns and targeted outcomes. The "AI in Digital Marketing" course amalgamates AI and Digital Marketing, offering a comprehensive exploration of both domains. The course delves into the practical integration of AI within Digital Marketing, thereby equipping participants with a unique skill set. The array of exceptional programs by Great Learning encompasses Digital Marketing and AI, fostering holistic growth.Learning GoalsArtificial Intelligence ExplainedDigital Marketing In Today's WorldAI Powered Digital MarketingScope of Artificial IntelligenceMarketing StrategyTarget AudienceTraditional marketers and marketing executives who want to play a bigger, sharper gameMarketing managers and senior managementIT managersSmall business owners who may or may not want to stay smallIMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org
