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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-for-marketing-and-advertising-excellence/
课程评论：没有评论
课程名称：AI在营销和广告卓越中的应用 概述：想要利用人工智能（AI）提升营销和广告的卓越性，但不知道从何开始？这个课程将为你提供全面的指导。你将学习如何通过AI构建营销和广告的卓越性，包括AI如何发挥作用、案例研究、使用AI构建卓越的基础知识，以及如何将这些基础应用于数据驱动的洞察和预测分析、大规模个性化、营销自动化和活动优化、内容创作和策划、受众和情感分析、创新卓越和视觉生成、动态定价和促销、以及影响和投资回报率的衡量等方面。 课程特色包括： - 免费试听多节课程，了解内容 - 随时解决你在学习中遇到的疑问 - 30天无理由退款保证 自2010年代初我就开始接触AI在营销和广告中的应用。早期（2010-2015年）AI的使用主要是基于规则或算法，比如程序化广告的出现，实时竞价（RTB）广告，以及谷歌和Facebook推出的基于用户行为的算法驱动广告投放。2016-2019年，随着深度学习和自然语言处理技术的发展，AI的应用开始成熟，聊天机器人、广告优化工具和营销自动化平台纷纷整合AI技术。 2020-2023年，COVID-19推动了数字化转型，AI的应用案例激增。例如，品牌利用AI实现大规模个性化，NLP模型如GPT-3彻底改变了内容生成和写作的方式。当前（2023年至今），AI已经从支持工具发展为战略驱动，能够实时预测活动表现、分配预算并优化跨渠道策略。 在课程中，我将分享我在这一历程中的学习，让你也能够成功利用AI实现营销和广告的卓越。如果你喜欢课程内容，请注册并提升自身技能，开始使用AI促进营销和广告的卓越发展！请记得联系我，享受这门课程的学习体验。
Want to use AI (Artificial Intelligence) for Marketing and Advertising Excellence but don't know what to do and how?Take a look at this course where you willNot only learn about AI for Marketing and Advertising Excellence including how AI helps build Excellence in Marketing and Advertising, Case Studies of AI helping build Excellence, Building Blocks of using AI to build Marketing and Advertising Excellence and How to implement these AI Building Blocks for Marketing and Advertising Excellence inData-Driven Insights and Predictive Analytics, Personalization at Scale, Marketing Automation and Campaign Optimization, Content Creation and Curation, Audience and Sentiment Analysis, Creative Excellence and Visual Generation, Dynamic Pricing and Promotions, Measuring Impact and ROIPreview many lectures for free to see the content for yourselfClear your doubts on this topic any time while doing the courseGet Udemy's 30 days Money Back GuaranteeMy exposure to AI for Marketing and Advertising Excellence started as early as the 2010s, with Early Adoption in (2010-2015) when AI use was limited, mostly rule-based or algorithmic like· Programmatic Advertising began using early AI to automatically bid on ads in real-time (Real-Time Bidding, RTB).· Google and Facebook introduced algorithm-driven ad delivery based on user behavior.· Basic predictive analytics started helping marketers segment audiences or optimize email open rates.I continued to learn with Mainstream Emergence of AI for Marketing and Advertising Excellence during 2016-2019 when AI matured with deep learning, NLP, and more affordable cloud computing:· Chatbots powered by AI began to appear on websites (e.g., Drift, Intercom).· Facebook, Google, and LinkedIn launched AI-powered ad optimization tools.· Marketing automation platforms like HubSpot and Salesforce began integrating AI for lead scoring and personalization.· Recommendation engines, like Netflix and Spotify, began shaping consumer expectations.I learnt a lot more with Explosion of Use Cases in 2020-2023 when COVID-19 accelerated digital transformation and AI adoption:· Brands leaned on AI for personalization at scale due to shifts to digital buying behavior.· NLP models like GPT-3 (2020) revolutionized content generation, chatbot capabilities, and copywriting.· Tools like Persado, Copyai, Jasper began writing high-converting marketing content.· AI-driven creative optimization helped marketers test and scale visuals, videos, and messaging automatically.And I continue to learn more in this Excellence Era (2023-Present) with GPT-4, multimodal AI, and tools like ChatGPT, Gemini, and Claude, AI moved from support to strategic driver:· AI can now forecast campaign performance, allocate budgets, and optimize cross-channel strategies in real time.· Marketing Co-Pilots (like Salesforce Einstein, Adobe Sensei, and HubSpot AI) help teams execute faster, smarter.· AI in image, video, and design generation lets brands keep up with content demand.I bring in this course my learnings from this journey and share with you how can you also can successfully use AI for Marketing and Advertising ExcellencePreview for yourself many lectures free. If you like the content, enroll for the course, enjoy and skill yourself to start using AI for Marketing and Advertising Excellence!Please remember that this course comes with Udemy's 30 days Money Back GuaranteePlease remember to reach out to me for any help in enjoying this course after you enroll
