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Learn how to leverage the best of AI for Market Research / Consumer Insights. This course is designed for anyone interested in research, regardless of previous experience or familiarity with AI. It will teach you the basics of how to conduct both quantitative (surveys, MaxDiff, Conjoint, etc.) and qualitative (focus groups, user interviews, etc.) research with the assistance of AI - whether you're an experienced market research professional or an entrepreneur, marketer, or product owner who needs to run their own research. The course begins with introductions to Market Research (MR) and a number of different AI tools to create a base foundation of knowledge. We then move into a hypothetical product launch to demonstrate the different use cases of AI for Market Research - from creating a research brief to designing questionnaires, surveys & discussion guides, to creating an analysis plan. We'll also show how we can use AI to learn about different methodologies. While the course primarily focuses on ChatGPT and Gemini, we also highlight a variety of other tools and resources you can use to stay up-to-date on the ever-evolving AI landscape. We'll demonstrate how AI can be used for initiatives like compiling competitive intel, audience research & personas, creating and refining a brand name & logo, identifying the optimal marketing messaging, and pricing. We conclude by leveraging Midjourney to design a custom advertisement for the product and seeing what's possible when two experts in AI photography create something for us. The goal for this course is to ensure you're confident and well-equipped to run your own market research projects!

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