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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-for-crm-customer-relationship-management-excellence/
课程评论：没有评论
课程名称：人工智能在客户关系管理中的卓越应用 课程概述： 本课程旨在帮助你了解如何利用人工智能（AI）实现卓越的客户关系管理（CRM）。你将学习到AI如何促进CRM的卓越表现，包括AI在CRM中的应用案例，以及利用AI构建CRM卓越的关键要素。课程内容涵盖如何在个性化客户体验、主动客户参与、AI驱动的客户支持、销售和市场智能、CRM流程自动化、客户保留和忠诚度以及实时决策支持中实施这些AI构建模块。 课程亮点包括： - 自由预览多节课程以了解内容。 - 在学习过程中随时解答疑惑。 - 享受Udemy提供的30天无条件退款保证。 学习历程回顾： 从2010年代初，我开始接触AI在CRM中的应用。当时，CRM平台（如Salesforce、SAP和Microsoft Dynamics）主要关注数据存储和工作流自动化。早期的AI应用大多限于简单的规则推荐和基于静态标准的基本分析。我在2015-2017年间持续学习AI应用于CRM，见证机器学习和预测分析的崛起，云计算的成熟使得大数据的存储和处理变得更加容易。 2018-2020年，我观察到AI工具的普及，很多CRM供应商开始将预测性潜在客户评分、流失预测和情感分析作为标准功能，并且AI聊天机器人如Drift和Intercom等在客户支持中变得流行。 2021-2023年，生成式AI和对话式AI的兴起促使CRM供应商探索自然语言生成和摘要技术，Salesforce和Microsoft等公司纷纷集成更先进的AI功能，提升了客户互动的智能化水平。 展望未来的2023-2025年，生成式AI将彻底改变内容创作、市场营销和个性化服务，预测分析将常规化推荐、流失风险和客户生命周期价值的分析，AI助手将协助人类代理提供个性化建议和通话摘要。 本课程基于我在AI与CRM交汇处的学习与实践，分享如何成功运用AI实现CRM卓越。如果你对课程内容感兴趣，可以免费预览多节课程后报名学习，提升你的技能，开始利用AI推动CRM卓越表现！请记得在学习期间联系我以获取帮助。
Want to use AI (Artificial Intelligence) for CRM Excellence but don't know what to do and how?Take a look at this course where you willNot only learn about AI for CRM Excellence including how AI helps build Excellence in CRM, Case Studies of AI helping build Excellence, Building Blocks of using AI to build CRM Excellence and How to implement these AI Building Blocks for CRM Excellence inPersonalized Customer Experiences, Proactive Customer Engagement, AI-Powered Customer Support, Sales and Marketing Intelligence, CRM Process Automation, Customer Retention and Loyalty and Real-time Decision SupportPreview many lectures for free to see the content for yourselfClear your doubts on this topic any time while doing the courseGet Udemy's 30 days Money Back GuaranteeMy exposure to AI for CRM Excellence started in early 2010s its Foundations was laid whenCRM platforms (like Salesforce, SAP, Microsoft Dynamics) primarily focused on data storage and workflow automation.AI was mostly limited to simple rule-based recommendations or basic analytic like lead scoring based on static criteria.I continued to learn about AI for CRM Excellence through2015-2017 with Rise of Machine Learning and Predictive AnalyticsCloud computing matured, making it easier to store and process large datasets. Salesforce launched Einstein AI in 2016, marking one of the first major CRM platforms to integrate AI natively.Microsoft began embedding AI features into Dynamics 365 around the same time.2018-2020 with Democratization of AI ToolsWidespread adoption of machine learning platforms (like Azure ML, AWS SageMaker, Google Cloud AI).CRM vendors started embedding predictive lead scoring, churn prediction, and sentiment analysis as standard features. AI chatbots (like Drift, Intercom, Salesforce Einstein Bots) became popular for customer support.2021-2023 with Generative AI and Conversational AILanguage models like OpenAI's GPT-3 (2020) and subsequent releases inspired CRM providers to explore natural language generation and summarization (e.g. drafting emails, summarizing calls).Salesforce Einstein added more advanced NLP features for case classification and sentiment detection.Microsoft Copilot integrated GPT-based capabilities into Office and Dynamics 365, enabling AI to draft content and analyze conversations.2023-2025 when AI Becomes Core to CRM ExcellenceGenerative AI transforms content creation, marketing, and personalization-helping sales reps draft proposals, emails, and social posts.Predictive analytics now routinely includes recommendations, churn risk, and customer lifetime value.AI agents assist human agents with next-best-action suggestions, call summarization, and personalized product recommendationsI bring in this course my learnings from this journey and share with you how can you also can successfully use AI for CRM ExcellencePreview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to start using AI for CRM Excellence!Please remember that this course comes with Udemy's 30 days Money Back GuaranteePlease remember to reach out to me for any help in enjoying this course after you enroll
