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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-for-business-leaders/
课程评论：没有评论
课程名称：AI for Business Leaders（商业领袖的人工智能课程） 课程概述： 《AI for Business Leaders》旨在帮助商业领袖、管理者和高管们了解人工智能（AI）所带来的机遇与风险，特别是在新兴的生成性AI（GenAI）能力背景下。随着人工智能对行业和市场的持续颠覆，商业运作方式正在发生变化。该课程由商业领袖撰写，专为商业上下文而非技术领域设计，帮助准备领导者及其团队应对即将到来的变化，以便在机会中立足，避免商业模式的负面影响。 课程内容包括： - 探索商业战略、财务、人员、市场营销、运营及IT与数字职能中的潜在机会。 - 提供信息，帮助领导者评估AI对其商业战略的影响。 - 分析实施AI所需评估的风险和注意事项。 - 讨论品牌和文化方面的AI潜在影响。 - 指导如何在业务中有效利用AI。 此课程强调商业经验，内容由经验丰富的数字化商业领袖、顾问和高管以实际案例进行讲解，拥有超过40年的行业经验，适用于大型蓝筹公司、初创企业及中小型业务的管理者。课程结构灵活，允许学员根据自身的商业角色深入特定领域。 近期更新： 该课程最近一次更新是在2025年3月，更新内容包括： - 更新关于AI重要性的评论，以帮助学生在业务中自信地讨论AI。 - 更新商业模型和战略课程，介绍商业模型分析过程，以帮助评估企业的脆弱性和机会。 - 更新商业文化课程。 - 新增专门针对AI时代品牌管理的课程，包括案例研究和遵循的原则，以帮助避免品牌损害。 - 更新风险与挑战课程，突显高优先级风险和挑战。 - 更新最终课程信息。 - 添加新的可下载资源，帮助学员分析商业模型中的机会和风险。 该课程为希望了解AI在商业上下文中应用的商业领袖和专业人士提供了广泛而简明的内容。
This AI for business leaders course prepares leaders, executives and managers for the opportunities and risks that AI brings, particularly in the context of emerging generative AI (GenAI) capabilities.The continuing disruption of industries and markets that AI is bringing is changing the way we do business, and this course:Is written for business leaders, by business leaders. The opportunities, risks and AI strategies we discuss are in a business context, not technical.Helps to prepare leaders and their teams for the coming changes to ensure your business is well positioned to leverage the opportunities and avoid business model disruption having an adverse impact on their business.Explores potential opportunities in Business Strategy, Finance, People, Marketing, Operations and IT & Digital functionsGives leaders information to help them evaluate their business strategies in light of AI's likely impact.Explores the risks and considerations that should be evaluated for any business implementing AI across all key business areas. Please note - this course does not deep dive into detail on specific tools or specific AI technologies. It is created for business leaders and professionals who want to learn more about AI in their business context. This course covers a lot of ground in a concise manner and if you have already done a lot of research into AI you may also want a course more specific to your learning needs.This course guides leaders through:The evolving state of AIWhat the opportunities and risks could be across many different business areas, with business and vendor examples, as well as demosWhat you need to consider when facing into AI at a strategic level and suggests a path forwardAI's potential impacts on brand and cultureHow you can leverage AI in your businessThere is a lot of hype, uncertainty and scepticism regarding AI. This course is grounded in real business experience, written and delivered by experienced, digitally focused business leaders, consultants and executives with a combined 40+ years' experience working for large blue chip organisations, start-ups and small-to-medium businesses in the US, UK, Europe and Oceania.The course gives leaders an overview of why Artificial Intelligence is important now, what the possible impacts could be on their business and how to plan for AI adoption and prepare for GenAI.It is structured in a way that allows you to dip into specific areas of interest and concern, based on your role in business.Recent UpdatesThis course was last updated in March 2025. Our recent updates include:Updated commentary on why AI is important to further help students lead confident AI conversations in their businesses.Updated our business model and strategy lesson, introducing our business model analysis process to help businesses assess their vulnerabilities and opportunities.Updated our business culture lessonIntroduced a dedicated lesson on brand management in the age of AI, with case studies and principles to follow to help avoid brand damage when implementing AIUpdated our risks and challenges lesson to highlight high-priority risks and challengesUpdated our final lesson messagingAdded new downloadable resources to help guide you through analysis of your business model for opportunities and risks.
