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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ai-content-creating/
课程评论：没有评论
课程名称：AI内容生成：以客户为中心的人工智能故事讲述 课程概述： 在这个课程中，您将学习如何利用生成性人工智能（AI）工具（如ChatGPT）创建个性化的、以客户为中心的内容营销。随着生成性AI的广泛应用，本课程将帮助您提高生产力，使您能够快速生成相关、有价值的内容，而不是耗费几个小时去创作。无论您是刚开始接触生成性AI的企业主，还是已经在营销策略中使用这些工具，这门课程都将帮助您将客户置于故事叙述和内容营销的核心。 课程内容将涵盖如何使用生成性AI开发引人入胜的客户叙述，满足他们的个别需求，以及如何使用ChatGPT快速创建独特的博客、白皮书、电子邮件内容等。您还将学习基本的故事讲述技巧，以便在营销中给客户留下深刻印象。课程重点将从以企业为中心的英雄之旅转变为以客户为中心的叙述，让客户感受到您对他们的深刻理解。 个性化是影响客户的重要因素，课程将教您如何使用生成性AI轻松创建引人入胜的个性化故事，以便获得客户的关注和信任。此外，您还将学习如何将内容重新利用于多个渠道，以最大化影响力，而无需庞大的营销或文案团队。 讲师Ben Elijah是客户中心主义和生成性AI领域的专家，曾与苹果等公司合作致力于在信息传递中优先考虑客户。他的丰富经验和知识将为您提供有效的内容营销新策略。 课程亮点包括： - 使用生成性AI创建个性化内容 - 将客户置于英雄之旅的中心 - 利用ChatGPT创建引人入胜的内容 - 快速生成博客、白皮书等的框架 - 学习经过验证的商业故事讲述技巧 - 深入理解并与客户建立联系 - 生成跨多个渠道有效的内容 - 利用生成性AI提升生产力 - 迅速创建量身定制的内容，推动业务发展 通过本课程，您将获得讲述正确故事所需的知识，并利用AI的力量优化内容创作流程。立即开始，革新您的内容战略。
AI Content Generation: Customer Centric Storytelling with AIUse generative AI to create personalised, customer-centric content marketingGenerative AI tools like ChatGPT have the power to transform the way you communicate with your customers - but only if you know how to use them effectively. In this course you'll learn how to use AI to your advantage, enabling you to produce relevant, valuable and personalised content in seconds rather than hours.Whether you're a business owner just starting your journey with generative AI or it's already part of your marketing strategy, this course can enhance your productivity and help you to put customers at the heart of your storytelling and content marketing.With free generative AI tools like Chat GPT now widely available, it's tempting to use them to write content for you - with the goal of saving yourself time and money. But unless you learn how to use these tools properly, you're likely to end up with irrelevant, valueless content that turns your customers away.In this course you'll discover how to develop a compelling customer narrative that speaks to their individual needs. You'll learn how to create unique blogs, whitepapers, email content and more at speed, using Chat GPT to streamline the process.This course will teach you basic storytelling techniques that you can use in your marketing to leave a lasting impression on your customers. You'll discover how to flip the narrative from a hero's journey that focuses on your business to a customer-centric one that shows your customers you understand them on a deeper level.Personalisation is key for making an impact on customers, and in this course you'll learn how to use generative AI to create compelling, personalised stories with minimal effort. Discover how artificial intelligence tools can help you to create a unique story for each customer, gaining their attention and trust with ease. This course will also teach you how to repurpose your content for multiple channels, giving you maximum impact without the need for a large-scale marketing or copywriting team.Ben Elijah is an expert in customer centricity and generative AI. He has worked with companies like Apple to help them prioritise their customers in their messaging, and he has extensive knowledge of generative AI. Ben is the author of The Productivity Habits, and the founder of ExecutiveStory. He currently helps both large and small companies to revolutionise their content marketing, using generative AI to streamline the process.The course overview includes:Create personalised content using generative AIPut the customer at the centre of the hero journeyUse Chat GPT to create compelling contentDevelop a framework for producing blogs, whitepapers and more at speedLearn tried-and-tested business storytelling techniquesUnderstand and connect with your customers on a deeper levelGenerate content that works across multiple channelsUse generative AI to boost your productivityMove your business forward by creating tailored content in secondsGain the knowledge you need to tell the right story to your customers, while harnessing the power of AI to streamline your processes. Get started today and revolutionise your content strategy.
