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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ahrefs-marketing/
课程评论：没有评论
课程名称：Ahrefs入门：数字营销、SEO与PPC工具 课程概述：本课程旨在介绍流行的数字营销工具Ahrefs。学习如何使用这一服务将帮助数字营销人员提高营销活动的效果和效率。课程内容包括讲师的演示以及对Ahrefs用户界面的详细讲解。例如，学员可以利用该服务查看自己及竞争对手的反向链接。反向链接是指一个网站指向目标网站的链接，它仍然是Google排名中最重要的因素之一。了解竞争对手的链接情况，学员可以尝试获得类似的链接，从而提高自己网站的排名机会。 课程中，学员将学习如何全面分析这些反向链接，包括评估其质量、锚文本和其他重要属性。这些指标有助于了解特定内容（如博客文章或视频）对竞争对手业务的影响。此外，学员还将学习如何查看给定时间范围内最具病毒性（广泛传播）的内容，这对于内容营销人员和博客作者在研究新内容创意时非常重要。 课程还包括关键词研究，帮助学员找到搜索量高且广告竞价成本合理的内容机会。同时，学员可以了解竞争对手在搜索引擎上自然排名的关键词，并通过点击成本估算来评估市场对这些关键词的价值。此外，还会提供流量指标的分析。学员还会学习如何使用Ahrefs分析竞争对手投放的付费搜索广告，这可以启发学员和竞争对手实施类似的付费搜索活动。 在与大规模业务竞争时，尤其是刚进入行业的新公司，可以借助小型竞争对手已成功使用的策略来寻找市场竞争的平衡点。通过了解竞争对手的营销成功蓝图，学员能够在市场中获得更多的竞争优势。 课程提供了方便的审阅副本供学习参考。
This course is designed as an introduction to the popular digital marketing tool Ahrefs. Learning how to use this service can empower digital marketers to run better and more efficient marketing campaigns. The course shows both the instructor and an over-the-shoulder view of the Ahrefs user interface. For example, the service can be used to view a significant amount of your own and your competitors' backlinks. A backlink is a link from one website to a target website, and remains one of the most important ranking factors for Google. By understanding the links going toward your competitors, you can attempt to gain similar links so that your own website increases its odds of moving up in the rankings. Students also learn how to comprehensively analyze these backlinks such as by assessing their quality, anchor text, and other important attributes. These and other metrics can show you how helpful particular pieces of content (such as blog posts or videos) are for competitors' business. Students also learn how to view the most viral content in a given time frame. This is an important source of inspiration for content marketers and bloggers researching new content ideas. Students learn how to do keyword research with the program. This is key to finding content opportunities that are both valuable to the website (in terms of search volume and how much the term costs to buy ads for) and not too difficult to rank. Students will learn how to view the keywords that their competition ranks for naturally in the search engines. Students can also learn how valuable the market believes those keywords are by seeing estimated cost per click information. Additionally, traffic metrics are included as well. Students further learn how to use Ahrefs to analyze the paid search ads their competitors are buying. This information can inspire students to run similar paid search campaigns. Students with similar competing products and businesses that run similar ads on similar keywords may therefore hope to achieve similar results. This is particularly useful when a new entrant to an industry competes against a large business with millions of dollars to experiment with various marketing strategies. However, competitors of all sizes can provide enormously valuable information. By figuring out the blueprints to the competitions' marketing success, students can attempt to compete on a more level playing field. A courtesy review copy was provided.
