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所在平台: Udemy |
课程主页: https://www.udemy.com/course/agile-market-strategy-for-business-to-business-products/
课程评论：没有评论
课程名称：产品管理：产品市场战略 课程概述：市场上产品的成功率不到60%。您是否正在制定产品计划和市场战略以提高成功的可能性？想要快速有效地建立一个深思熟虑的计划吗？那么本课程就是为您准备的！本课程适合任何在组织中负责产品或服务的人士。“产品的敏捷市场战略”教您如何思考制定产品战略市场计划的关键要素。该课程为您提供了一个组织思维的模板，帮助您迅速开发出一个深思熟虑且成功的计划，使您感到自豪并获得上司的认可，即使您是自己的老板。 课程内容涵盖18个关键课程，配有80分钟快速的视频讲座，包含示例和练习。每个视频讲座可在10分钟内完成，使您能够在约三小时内完成整个课程。课程还包括两项独特的奖励功能： 首先，如果您承诺在自己选择的任何日期之前完成课程及其练习，我将审阅您的计划并提供反馈。这可以帮助您基于我的经验完善您的计划，激励您在自己的节奏中“完成”任务。 其次，如果您展示出理清计划的能力，我将给予您个人推荐，以帮助您找到工作或用于LinkedIn个人资料上等用途。此外，完成课程后，您将获得Udemy颁发的证书，证明您具备完成工作的技能。 这是首个涵盖产品市场战略的课程，采用自定进度模块、敏捷原则和方法，结构清晰且易于跟随，同时提供已验证的能力提升。当您完成“商业对商业产品的敏捷市场战略”课程时，您将： - 理解定义产品市场战略的组成部分 - 学会构建和评估自己的市场战略 - 将其应用于您的业务，以实现组织的一致性 - 改善产品 - 加速市场成功 - 超越竞争对手 每个课程包括：前期评估、视频讲座、真实案例、练习和后期评估。尽管课程主要侧重于商业对商业，但也适用于商业对消费者的情况。课程还包括一个可下载的PowerPoint工作簿模板，供您进行练习和构建计划。
Product success rate in the market is less than 60%. Are you putting together your product plan your product market strategy to increase your odds for success? Want to build a well thought out plan quickly and effectively? Then this course is for you! This course is for anyone in an organization that has any responsibility for a product or service. "Agile Market Strategy for Products" teaches you how to think through the critical elements that make for a strategic market plan for a product. This course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, successful and your boss very happy. Even if you are the boss. Eighteen key lessons are covered with 80 minutes of fast-paced video lectures accompanied by examples and exercises. Each video lecture can be completed in less than 10 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course. The course includes two bonus features not found anywhere else:First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done. It is the first course covering product market strategy that incorporates: Organized in self-paced modules Agile principles and methodologies Easy to follow and well structured Workbook Verified increase in your competency When you have completed "Agile Market Strategy for Business to Business Products" you will: Understand the components that define a Product Market Strategy Learn how to build & critique your own Apply it to your business: To achieve organizational alignment Build better products Drive a faster market success Beat your competition Each of the eighteen lessons has a: Pre-Assessment Video Lecture Real world examples Exercises Post-Assessment The primary focus is on business-to-business but it can also be used for business to consumer. The course includes a downloadable PowerPoint Workbook template for you to do your exercises and build your plan.
