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所在平台: Udemy |
课程主页: https://www.udemy.com/course/agency-sales-mastery/
课程评论:没有评论
Coursera 上的“代理商销售精通”课程是为希望自信、有效地达成高价值交易的销售人员设计的。 该课程涵盖了从头到尾的完整销售流程,强调了在不使用胁迫性“花言巧语”的情况下建立信任和价值。其独特之处在于教授学员如何通过提问引导客户自行完成购买过程。 该课程总计超过 4 小时的深度销售培训,专注于销售高价值营销服务,并提供详细的步骤指南、一字不差的电话脚本和音频培训等资源。 以下是课程的关键模块: * **销售精通:概述**:讲解如何从零开始,实现每月 2,000 至 20,000 美元甚至更高的营销/广告套餐销售,并达到近乎 100% 的利润率。 * **销售精通:心态**:强调建立正确的思维模式是销售成功的关键,而这并非空洞的“励志口号”,而是深入探讨成功销售营销和广告服务所需的思维方式。 * **销售精通:定位**:探讨何种“定位”能让销售更快、更容易、更有趣,并解释其重要性,即使在过程中犯错也能取得成功。 * **销售精通:理解**:教导如何理解潜在客户,将自己定位为合作伙伴或引导者,帮助客户实现目标,而不是一个上来就推销的闯入者,从而使销售变得更加轻松。 * **销售精通:准备**:指导学员如何为每月 2,000 至 20,000 美元的营销/广告交易做好心理和身体上的准备,确保专业且状态良好。 * **销售精通:开场**:强调第一印象的重要性,教授如何在电话伊始通过简单而具体的方式建立信任,将自己定位为专家和领导者。 * **销售精通:结构**:讲解如何按自己的节奏构建通话结构,让潜在客户感到舒适并跟随你的引导,这是成功销售的关键,为轻松成交和建立长期客户关系奠定基础。 * **销售精通:事实探询**:重点在于如何提问以发掘销售杠杆,通过特定问题引导客户认识到他们需要你的服务,无需进行推销,让客户“自我推销”。 * **销售精通:解决方案**:教授如何完美匹配客户需求和你的服务,并以一种让客户难以拒绝的方式呈现解决方案,让客户渴望获得你提供的产品。 * **销售精通:问答**:指导如何有效地回答客户提出的各种问题,甚至在不知道答案时也能做出回应,并将“负面”问题转化为促使客户购买的积极因素。 * **销售精通:试探性成交**:介绍经过优化的试探性成交技巧,可以在真正成交前预测客户的购买意向,并获得客户的承诺,从而为最终成交做好准备。 * **销售精通:成交**:教授如何让客户自己做出决定来轻松成交,在这个过程中无需施加压力,因为前期铺垫已让合格的客户自然而然地购买,甚至在询问前就主动要求合作。 * **销售精通:跟进**:展示如何轻松有效地进行客户跟进,以简单且高效的方法重新激活客户,使跟进变得不那么困难,并让客户对接下来的沟通感到兴奋。 课程包含电话脚本、音频培训、可打印资源等。 “代理商销售精通”课程是“代理商增长计划”捆绑包的一部分。
INTRODUCING THE AGENCY SALES MASTERY PROGRAMEFFORTLESSLY CLOSING HIGH VALUE DEALS!The Agency Sales Mastery Program is exactly what I wanted when I started out in this business. It details exactly how to go about closing high value marketing clients without pressure, sleazy tactics, or doing anything weird...All while walking your prospect through a proven process to have them trust you, see value in what you have to offer, and start the process of closing themselves before you even ask, by using specific types of questions that do the work for you.Check out the complete details of the program below in the content section.Disclaimer: This course is also included in our Agency Growth Program bundle!- Over 4 Hours of In-Depth Sales Training Specific to Selling High Value Marketing Services- Step By Step Walkthrough of the Entire Process from Start to Finish- Word-for-Word Phone Scripts, Audio Trainings, and Much More!ENROLL IN THE PROGRAM NOW!SALES MASTERY: OVERVIEWGETTING THE MOST OUT OF THE TRAININGYou'll see how you can go from zero to selling marketing/ advertising packages at $2,000 to $20,000 a month and up at nearly 100% profit.SALES MASTERY: MINDSETTHE MASTER KEY TO SALES SUCCESSAs Jim Rohn says, "It's not the blowing of the wind, but the setting of the sails that will determine our direction in life." Your mindset is the set of your sails, and will determine where you go in life. This training is not some generic "motivational hype", but instead goes deep into the mindset you need to be successful and thrive when it comes to selling marketing and advertising services.SALES MASTERY: POSITIONINGESTABLISHING YOURSELF AS A LEADERIn this module we look at what kind of "Positioning" gives you the power to make sales faster, easier, and have more fun doing it. This is the difference between doing "all the right things" and failing, and being able to succeed in selling your services even if you mess up a bunch of things along the way.SALES MASTERY: UNDERSTANDINGCONNECTING WITH PROSPECTSUnderstanding your prospect allows you to come in as a partner or a guide, helping them to achieve their goals, instead of as an intruder trying to sell them something. Master the contents in this training and watch your sales become more and more effortless.SALES MASTERY: THE PREPARATIONSETTING YOURSELF UP FOR SUCCESSHow do you get yourself mentally and physically ready to close marketing/ advertising deals for $2,000 to $20,000 a month? Well, it's not that complicated, but there are a few critical steps to ensure you're ready and that you come across professional, and that you're in the right frame of mind for success.SALES MASTERY: THE INTRODUCTIONSTARTING THE CALL OFF RIGHTYou only get one chance at a first impression. How this initial introduction goes will set the tone and mood for the entire call. In this module I show you some simple, yet specific ways to ensure the call get started on the right foot, positioning you as the expert, the leader, and starting the wheels of rapport with your prospect.SALES MASTERY: THE SETUPSTRUCTURING OF THE CALLIn this module you'll see how to set the frame of the call on your terms, so the prospect is comfortable following your lead through the entire process. This is a critical step in a successful call and will set the groundwork for an easy sale and a happy long term client.SALES MASTERY: FACT FINDINGUNCOVERING SELLING LEVERAGEThis is where things get even more exciting. Fact finding isn't just about asking your prospects to get the information you need.It's about asking them specific questions that have them realizing they want and need your services, without doing any promoting on your part. You'll see the specific questions to ask that walk your prospects through selling themselves.SALES MASTERY: THE SOLUTIONPRESENTING YOUR SOLUTIONBy the time you get to this part of the call, your prospects are hungry for you to provide a solution, and the best part is, you will be showing them the exact solution they told you they want and need. You'll see how to match up your services perfectly to their biggest wants and desires, and how to present it in a way where it's a no-brainer for them to say yes.SALES MASTERY: Q & AHOW TO FIELD QUESTIONSYour prospects are going to have questions, and knowing how to answer them effectively.even if you don't know the answer.is crucial to closing the deal. You'll see how to turn even a "negative" question into a great thing that actually makes your prospects want to buy even more.SALES MASTERY: TEST CLOSESPREPARING FOR THE CLOSENow, if you've been in sales before, you've probably heard of a test close, but I've created specific test closes that can virtually guarantee a sale, provided you're talking with a qualified prospect. These test closes let you know whether your prospect will say yes BEFORE you ask, and get strong commitment from your prospect beforehand, making it possible to assume the sale.SALES MASTERY: CLOSINGSEALING THE DEAL WITHOUT PRESSUREIn this section, you'll learn how to close the deal effortlessly by letting your prospect decide. One of the great things about this sales process, is that no pressure is required during the close. You've already laid the foundation so a qualified prospect will naturally buy at this point, often asking you how to get started before you even offer to work with them.SALES MASTERY: FOLLOW UPHOW TO RE-ACTIVATE CUSTOMERSFollow up doesn't have to be difficult at all, and this training proves that definitively. Since a good portion of sales will be closed through some sort of follow up, it's important to know how to do it quickly and efficiently. The methods in this training are so simple and effective.most people never think of them, and your prospects will actually be excited to hear from you.Included in the resources section are word-for-word phone scripts, audio trainings, printable resources and more!ENROLL IN THE AGENCY SALES MASTERY PROGRAM TODAY!