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所在平台: Udemy |
课程主页: https://www.udemy.com/course/affiliate-marketing-cpa-traffic/
课程评论：没有评论
课程名称：联盟营销、CPA、流量 课程概述：本课程主要介绍联盟营销，即在互联网广告的买卖过程。参与的主要实体有网站管理员（中介）、联盟计划和广告主，核心关注点是流量，指任何吸引到网站、社交媒体或消息平台的个人。 课程首先探讨流量套利的本质，广告投放的过程包括：用户进入一个平台（如Facebook广告账户），支付费用，选择目标受众（如性别、年龄等），并上传展示图像（创意）。广告的目的是让店铺（作为广告主）销售产品，他们雇佣目标专家通过链接引导流量到其网站。广告主更关心的是实际客户，而非广告点击次数，因此他们只关心具体行为的支付，如每个注册（CPL）或每个销售（CPS）。 广告平台通常提供不同的购买模式，比如每次点击费用（CPC）或每千次展示费用（CPM）。例如，若目标专家的预算为1000卢布，能够购买10000次展示，最终可能获得500次点击、30个咨询，和10个实际客户。 接下来，课程会深入讨论流量套利。目标专家的预算通常不基于他们所带来的客户数量。而套利者会与广告主就每个特定行为的固定费用进行洽谈，比如每笔销售300美元。套利者与目标专家类似，用自己的资金购买流量，获得销售后收回利润。 本课程还将覆盖这一购买模式盛行的主要垂直领域，包括：赌博/投注、约会网站、减肥产品、电子商务等。此外，还涉及移动订阅、测验以及成人游戏等领域。 通过本课程的学习，学员将能够掌握联盟营销的基础知识，理解流量的运作机制，并具备使用相关工具和策略来进行有效广告投放的能力。
To make a long story short, affiliate marketing is the buying and selling of advertising on the internet. The main entities involved are the webmaster (arbitrator), affiliate program, and advertiser. The object of focus is traffic, which refers to any individuals attracted to a website, social media, messenger platforms, etc.Let's first examine the essence of traffic arbitrage. The process of launching advertisements is generally understood: a person enters a platform (let's take Facebook's ad account as an example), pays money, sets targeting options (gender, age, etc.) for the desired target audience, and uploads images (creatives) to be displayed. While this is clear, let's explain for whom this is done.Imagine a store with a website selling products, and the store wants to sell them. Therefore, they hire a targeting specialist who drives traffic to their website through a link. This store becomes the advertiser. The advertiser is not concerned about how many times their ads are clicked; they only care about real customers or at least people who have submitted inquiries on their website. Thus, they will only pay for the desired action - CPA (cost per action). This could be payment for a potential customer who registered on the website, known as a lead (CPL - cost per lead), or payment for a sale (CPS - cost per sale), and so on. Advertisements on the advertising platform are usually available for purchase based on other models, such as cost per click (CPC) or cost per thousand impressions (CPM). Consequently, a targeting specialist with a budget of 1000 rubles can buy 10,000 impressions, which will result in 500 clicks, then 30 inquiries, and eventually 10 actual customers. We will also learn how to calculate and analyze these numbers later.Now that we understand how a targeting specialist works, let's talk about traffic arbitrage. What is the difference? A targeting specialist has a budget, but they do not earn income based on the number of customers they bring (typically). So what does an arbitrator do? They negotiate with the advertiser on a fixed fee for a specific action, such as acquiring customers. Let's say in our case, the payment for each sale is 300 USD (as decided by the advertiser, based on their business economics). The arbitrator acts similarly to a targeting specialist and buys traffic for their own USD rubles, which brings in 10 sales. Consequently, they receive 3000 USD, resulting in a net profit of 2000 USD.The main verticals where this purchasing model is prevalent are:Gambling/betting - casinos and sports bettingDating - dating websitesNutra - weight loss products, dietary supplements, etc.E-commerce - general consumer productsAdditionally, there are mobile subscriptions, quizzes (swipes), and adult games (games with erotic undertones).
