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所在平台: Udemy |
课程主页: https://www.udemy.com/course/adwords-for-small-business-master-course/
课程评论：没有评论
Coursera 上的“Google Ads For Small Business”课程是一门实用的入门课程，旨在帮助小型企业主掌握 Google Ads 的强大功能，实现线上营销的成功。 **课程核心理念：** 该课程强调一种创新的广告盈利模式，即通过“抵消获客成本”来实现广告的盈利，而不是赔本推广。具体方法是通过提供低价的“附加优惠”或“小额产品/服务”，来覆盖获取新客户的初始成本。 **课程亮点与内容：** * **低成本获客：** 课程将深入讲解如何通过销售低价附加产品（例如，$19.99 的餐食计划）来抵消新客户的获取成本（Cost Per Acquisition - CPA），使得广告投放从亏损变为盈利。 * **Google Ads 操作指南：** 您将学习如何正确设置 Google Ads 账户，并掌握一系列关键技能，最终能够熟练运用 Google Ads。 * **关键技能教学：** 课程涵盖以下核心内容： * **设置 KPI 报告：** 监控和评估广告活动的关键绩效指标。 * **竞品分析：** 了解竞争对手的广告表现。 * **关键词研究：** 找出高质量、高转化的关键词。 * **再营销广告：** 针对曾访问过您网站的用户进行精准投放。 * **广告效果分析：** 拆解和理解广告投放数据，优化效果。 * **创建高利润广告：** 学习如何设置能够带来丰厚回报的广告活动。 * **实战导向：** 课程由一位小型企业主精心设计，内容贴近小型企业实际需求，帮助您理解付费广告的运作原理，从而在线上营销领域取得优势。 **谁适合学习？** 所有希望提升线上营销能力，通过付费广告实现业务增长的小型企业主。 通过本课程的学习，您将获得主导线上营销的能力，实现更有效、更具盈利性的广告推广。
What if I told you that you can run profitable ads WITHOUT paying for them? You'd probably think I'm crazy right?Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer.Let's say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session. Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition. In simple terms, you're using small end products/services to offset the cost of acquiring a new customer. When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.This course dives deep into how to set up a successful Ads account. You'll end this course knowing exactly how to master Google Ads.Some of the best lessons in the course include:Setting up KPI reportsSpying on competitors ad performanceFinding high quality keywordsSetup remarketing adsBreaking down ad performanceSetting up highly profitable ads for your small businessThis course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course. I hope to see you on the inside of this jam packed course.
