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所在平台: Udemy |
课程主页: https://www.udemy.com/course/adwords-for-ecommerce-businesses/
课程评论：没有评论
课程名称：电子商务企业的Google广告 - 专业课程 课程概述：本课程由拥有13年以上电子商务客户Google广告活动经验的讲师精心设计，分享了如何运行能够为您在竞争中提供优势的广告活动的丰富知识。课程探讨了成功广告活动的策略，并逐步指导您设立和运行电子商务广告。课程使用更新版的Google广告界面录制，相较于许多未更新的类似课程，本课程内容更加前沿。课程内容包括： - 建立战略性广告活动结构，最大化利用Google广告控制台 - 利用动态搜索广告活动来吸引长尾流量并降低成本 - 设置搜索广告活动以最佳方式针对特定类别流量 - 实施动态广告定制器，为搜索者创建超相关的广告 - 以便于优化为目标的Google购物广告活动结构 - 针对电子商务广告活动的多层次重定向策略 此外，我们还讨论了如何为电子商务广告活动设置跟踪，以及如何使用Google Analytics的电子商务和增强电子商务报告功能。 学员反馈： - Chris Hamlin表示：“课程非常棒，易于跟随且实用。我已经在使用Mark讲授的部分内容，强烈推荐！” - Nadir Kabir提到：“课程内容非常有见地，讲师也很优秀。我还在学习中，觉得内容非常有用且适用。” 总之，本课程为希望在电子商务领域提升广告管理技能的学员提供了实用的指导和策略。
With over 13 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns and walks you through the process of setting up and running eCommerce campaigns. The course is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes: Building a strategic campaign structure to make the most of the Google Ads consoleUtilising Dynamic Search Campaigns to leverage long tail traffic and keep costs lowSetting up Search Campaigns to best target category trafficImplementing dynamic ad customisers to create hyper relevant ads for searchersStructuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. Multi-tiered Retargeting strategies specifically tailored for eCommerce campaignsWe also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features. Chris Hamlin wrote: The course is great. Very easy to follow and very practical. I'm already using some of the things that Mark describes in the course. Highly recommended!Nadir Kabir wrote: Great course and very insightful instructor. Still going thru the course and I find the content very useful and applicable so far.
