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所在平台: Udemy |
课程主页: https://www.udemy.com/course/adwords-and-google-merchant-center-advertising-products/
课程评论：没有评论
课程名称：AdWords和Google Merchant Center - 产品广告 课程概述：“要在Google上广告您的产品，您需要一个Merchant Center账户。”这句来自Google的直接引用总结了本课程的核心目标。该课程教授学生如何设置Google Merchant Center账户，输入产品信息，验证并将Merchant Center与自己的网站集成，此外还包括如何与Google AdWords整合，创建强大的按点击付费的AdWords广告，这将使您的广告与竞争对手的广告区别开来。 如果您希望您的产品在Google平台上得到宣传，方便消费者找到您的产品与网站，这一过程是必须完成的。课程还将展示如何实现和集成Google Express，使客户能够轻松查看、购买并获得您上传到Merchant Center账户的产品。为了增强培训，我还包括了三节关于改进搜索引擎优化（SEO）的关键讲座，这些内容来源于我在Udemy平台上发布的另一门课程。这三节SEO讲座将为您提供一些宝贵的技巧，帮助您的网站购物页面在Google搜索引擎中获得更好的排名。通过完成这些附加任务，您有可能以更低的每次点击费用进行Google AdWords广告，从而为您节省每次点击的成本，因此请务必实施这些额外步骤。 Google的培训环境中确实有大量的文本帮助资料可供参考，但其中阅读和理解的内容可能较为繁杂。我通过学习其系统并创建了这些视频，为您提供更直观的逐步视觉和音频讲解，帮助您顺利上手。本课程将易于理解，并将为您节省学习时间，使您的学习体验少些挫折。因此，如果您尚未将Google Merchant Center与您的在线购物网站或商店整合，我鼓励您参加这门课程。期待在课程中见到您。祝好，- Dan Grijzenhout - 课程创建者
"To advertise your products on Google, you need a Merchant Center Account" - this is a direct quote from Google. This course teaches the student how to setup a Google Merchant Center Account, enter product information into it, verify and integrate the Merchant Center with your website, integrate it with Google AdWords and create powerful AdWords pay per click adds that will separate you from competitor adds. If you want your products to be advertised within the Google world so people can find your products and site, this is a process you must complete and implement. I will also show you within this course how to implement and integrate Google Express which will allow people to easily view, purchase and get shipped the products you have uploaded to your Merchant Center account. Augmenting this training that will show you how to set up your Merchant Account environment, I have included three key lectures on improving the SEO (Search Engine Optimization) that I previously published in another of my courses on the Udemy platform. These three SEO lectures will give you some great tips that will allow you to fare significantly better in having the Shopping Pages on your website rank within the Google Search Engines. In fact, by completing these additional tasks described within these three lectures, you will be able to do your Google AdWords pay per click at reduced cost per click rates, saving you money each time someone clicks on one of your adds so do not fail to implement these additional steps. Google does have a significant amount of textual help within its training environment that you can also refer to but it is a lot of reading and piecing together of this content that you will need to go through in order to understand it all and complete the required setup and integration tasks. What I have done is learned their system and have created these videos to provide you with more of a step by step visual and audio narrative of what you need to do to get up and running. This course you will find is easier to digest and will save you time in the learning and it will be a less frustrating experience for some. So if you have not as yet integrated the Google Merchant Center with your online shopping site or store, I encourage you to take this course and do so. I look forward to seeing you on the inside. Best wishes, - Dan Grijzenhout - Course Creator
