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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advertising-and-sales-promotion/
课程评论：没有评论
课程名称：广告与销售促进 课程概述：本课程旨在教授广告和销售促进的基础知识，以及如何分析广告以确定其信息、吸引力及其他特征。完成本课程后，你将对营销传播、广告和品牌有更深入的理解，了解它们的价值，以及公司如何利用这些工具促进产品向消费者的推广。课程内容包括品牌建设、广告策略、销售促销、伦理、品牌管理、广告分析、消费者行为、营销传播等多个方面。我将通过许多真实世界的广告案例，让你能够运用所学知识并使用课程中概述的策略进行分析。
This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course.
