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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advantage-selling-in-senior-housing/
课程评论：没有评论
**课程名称：** 优势销售在养老社区 **课程概要：** 本课程旨在帮助您在参观或接待宾客时，自信地传达社区的优势。课程内容涵盖： * **发掘优势：** 学习如何识别并有效展示您社区的核心优势。 * **劣势转化：** 掌握将劣势转化为竞争优势的策略。 * **黄金圈沟通法：** 学习如何运用“黄金圈”模型，在市场中定位您的品牌和价值。 * **提问技巧：** 帮助您设计一系列关键问题，引导客户进行深入调研和比较，从而确立社区的标准地位。 * **差异化营销：** 强调如何荣耀地展示您社区的独特之处，而非贬低竞争对手，以此提升品牌形象和客户体验。 本课程适合初入养老行业的专业人士（包括老年生活、协助生活、记忆护理等领域），也同样适用于经验丰富的行业专家。Calais Senior Consult 的使命是教育和服务，激发积极的改变。作为一位“衰老与变化”教练，我致力于帮助老年人不仅能安度晚年，更能活出精彩；同时，也赋能养老行业专业人士，提升技能，帮助更多老年人顺利度过人生转变期。
This short but impactful course helps you gain confidence and knowledge in how to communicate your communities advantages on tours or with guests. We discuss everything from finding your advantages, turning your disadvantages into advantages and the golden circle as a way to position yourself in a certain way in the market. We also help you create a list of great questions to provide guests as their do their research and tour the competition, these questions help us to become the standard for Senior housing. Lastly, we talk about the value of boasting about our differences, not in a way of putting down competitors, but in a way of elevating our brand and our experience. Whether your new to Senior housing (Senior Living, Assisted Living, Memory care), or your a seasoned pro-you will find value in this course. Our mission here at Calais Senior Consult is to educate and inspire change. I think of myself as an "Aging and Change" coach, both for Seniors as they explore options to help them not just survive their elder years, but to thrive. And for Senior housing professionals, helping them to grow their skills so they can help more Seniors get "unstuck" in the change process.
