|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-visual-merchandising-store-design/
课程评论：没有评论
**课程名称：** 高级视觉陈列与店铺设计 **课程概要：** 本课程对于零售店主、零售商等非常有帮助。为了设计和创造吸引顾客、促进销售的陈列，零售商必须掌握设计原理。这些设计原理的正确应用能够帮助您打造出有效、有目的、优雅、美观且令人愉悦的陈列。此外，理解设计原理会让你更容易为任何商品、任何目标客户、任何空间进行陈列设计。 **核心概念：平衡 (Balance)** 平衡指设计元素在整体中和谐的排列或关系。它涉及陈列两侧元素重量的均衡与分布，基于“相等”理论。 * **传统或对称式平衡 (Traditional or Symmetrical Balance):** 一侧有一个大元素，另一侧也有一个大小相当的大元素。这种平衡方式尤其适用于展示昂贵、高品质商品的店铺，效果显著。 * **非传统或不对称式平衡 (Informal or Asymmetrical Balance):** 陈列两侧的重量看起来相等，但并非完全相同的复制品。这种平衡方式能营造流动感、节奏感和兴奋感。在这种不对称平衡中，一个大元素可以由多个小物品、一个空白区域、一种鲜艳的色彩或一组灯光来平衡。例如，大片区域使用柔和的色彩，而小区域使用一种鲜艳的色彩，鲜艳色彩的强度在此就起到了平衡其小尺寸的作用。 **课程价值：** 通过学习本课程，您将能够： * 理解并运用设计原理来创造吸睛的陈列。 * 提升陈列的有效性、美观度和目的性。 * 灵活运用平衡概念，为不同商品、客户和空间设计完美的陈列。
Very useful course for retail store owners, retailers etc. In order to design and create a display that attracts customers and sells merchandise, it is crucial that retailers should have a working knowledge of the principles of design. All of these principles of design when applied correctly and appropriately will help to create a display that is effective, purposeful, elegant, aesthetically beautiful and pleasing to the eyes. Moreover, when you understand the principle of design it will be easier for you to design a display for any kind of merchandise, any kind of target customers and in any kind of space. Balance means the harmonious arrangement or relation of parts or elements within a whole as in a design. Hence, ‘Balance' involves the equilibrium and distribution of weight of elements evenly between two sides of a display. Balance is based on a theory of equals. A ‘Traditional or Symmetrical Balance' is such that it has a large element on one side and a large element on the other side. Such a type of balance is especially suited for and effective in stores where expensive and quality merchandise is being presented.An ‘Informal or Asymmetrical Balance' is such that the two sides of a display appear to be of equal weight. However, they are not exact replicas of each other. Such a balance creates a flow or rhythm and a feeling of excitement. In such an asymmetrical balance, a large element is balanced by several small items or an area of empty space, a bright color or a shot of lights. Several soft colors are kept in a large space. These soft colors are then balanced by one bright color in a small area. The balance occurs as the intensity of the bright color counter balances its small size.
