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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-techniques-for-presales-solution-consultants/
课程评论：没有评论
课程名称：高级预售解决方案咨询师技巧 课程概述：随着数字技术的快速发展，预售解决方案咨询师的角色变得愈加重要。预售解决方案咨询也被称为销售工程、解决方案架构、解决方案咨询和系统工程。在技术采购的变化中，买家往往倾向于自我学习，并希望自行体验产品。这一探索过程使得销售团队需要更有效地销售技术。预售解决方案咨询师负责技术发现、演示、产品展示、解决方案开发和评估管理，因此销售团队越来越依赖预售团队驱动销售过程中的高度技术性阶段，并比以往更早介入。 为了解决上述挑战，本课程应运而生。您将探索混合销售环境及其对预售解决方案咨询的影响。作为一名预售解决方案咨询师，您将熟悉混合销售的技巧。这些技巧涉及使用多种渠道和策略来触达并吸引潜在客户，例如社交媒体、电子邮件、网络研讨会和虚拟活动，以及面对面会议和贸易展等传统方法。 您将能够将买家的旅程与他们的行动进行映射，识别接触点并调整您的预售流程。作为预售解决方案咨询师，您将引导客户识别需求，提供解决方案，帮助他们做出购买决策，协助他们入职以及支持他们使用您的产品和服务。 在课程中，您将培养在虚拟环境和面对面会议中有效沟通公司产品价值的能力。此外，您还将提升与其他利益相关者的协作技能，以便在虚拟环境和面对面场合中更好地工作。
This rapid investment in digital technologies is making the role of presales solution consultants more important. Presales solution consulting is also known as sales engineering, solution architecture, solution consulting, and system engineering.In the changing nature of technical purchasing the buyer often prefers to self-educate. The buyer also would like to experience the product on their own. This discovery process has only elevated the need for sales to sell technology more effectively. Presales solution consultants are directly responsible for technical discovery, presentation, product demonstration, solutions development, and evaluation management. Thus, the sales team increasingly relies on presales to drive this highly technical phase of the sales process, and to do so much earlier than before.To address the above challenges this course has been designed. In this course you will explore the hybrid sales environment and its impact on presales solution consulting. As a presales solution consultant, you will become familiar with techniques of hybrid sales. These techniques involve using a variety of channels and tactics to reach and engage potential customers, such as social media, email, webinars, and virtual events, as well as more traditional methods like face-to-face meetings and trade shows.You will be able to map buyer's journey with their actions, identify the touchpoints and align your presales processes. As a presales solution consultant, you will engage the customer in identifying their needs, offering solutions, helping them in buying decision making, onboarding, and supporting them in using your product and services.During the course you will develop skills to effectively communicate the value of the company's offerings to customers in both virtual environment and in-person meetings. Through this course you will also develop collaboration skills to work with all other stakeholders both in virtual environment and in-person.
