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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-shopify-course/
课程评论：没有评论
**课程名称：** The Advanced Shopify Course: Grow Your Shopify Business (Shopify 高级课程：发展你的 Shopify 业务) **课程概述：** 本课程旨在帮助您将 Shopify 商店从初级或中级提升到高级水平，实现蓬勃发展。如果您经营 Shopify 商店，每一个网站访问者都至关重要。课程讲师拥有超过 10 年的 Shopify 使用经验，参与过 500 多个 Shopify 商店的开发和项目管理，并曾在 Shopify 担任两年职员，因此能够提供真实、经过验证、切实可行的技巧，助您提升销量、节省时间和减轻压力。 课程主要聚焦三个关键领域： 1. **你的 Shopify 商店：** 识别并修复常见的转化陷阱和“败客”行为，这些行为会导致收入下降并惹恼顾客。课程将从桌面和移动端（可能占您流量的 50% 以上）两个角度进行分析，目标是帮助您提升销量。 2. **电子邮件营销：** 评估您向客户发送的电子邮件是否有效。课程将指出绝大多数 Shopify 商店常犯的错误，并展示如何纠正这些错误，以提高转化率、重复购买率，并为您的品牌塑造更专业的形象。 3. **与客户的沟通：** scrutinize 衡量客户与您互动的各个触点，包括但不限于您的网站。您是否了解所有这些触点？它们是否一致，并且传递给客户的是什么样的信息？这些互动是否能吸引客户再次光顾？课程将教授您如何审查这些沟通渠道，修复常见错误，找到快速改进的方法，并对其进行调整以达到最佳效果。 **主要涵盖主题包括：** * 导致顾客在一次点击中便感到困惑的顶级转化错误，以及如何修复。 * 一些商店为何会白白损失金钱，例如在顾客本就会购买的情况下给予不必要的折扣。 * 评论在何种情况下会适得其反，以及如何进行修正。 * 许多商店在结账环节显得不专业的问题，以及改进方法。 * 快速避免让客户感到烦恼的方法，例如如何平衡弹窗的使用。 * 不需大量编码即可快速提升客户信任度的方法。 * 快速提高电子邮件打开率的技巧（提示：大多数客户在手机上阅读邮件，而许多商店对此考虑不周）。 * 以及更多内容。 课程将使用**真实案例**进行教学，而不是虚构的测试店铺。您将有机会“跟随”讲师一起审查真实的网站，深入细节，并学习最成功的 Shopify 商店所采取的最佳实践。 与其他侧重于“开始”——寻找利基市场、搭建店铺的课程不同，本课程专为已有店铺（运营 2 个月到 2 年）并希望进一步发展的您而设计。课程旨在用短短数小时的时间，传授讲师过去十年间在 Shopify 平台上的经验，包括在 Shopify 公司工作的经历（与世界上最大、交易量最大的商家合作），以及其用于指导客户增长的策略。 **加入此课程，一起踏上“Thrive On Shopify”（在 Shopify 上蓬勃发展）的征程，发展您的 Shopify 业务！**
The Advanced Shopify Course: Grow Your Shopify Business. Thrive On Shopify.If you have a Shopify store, you need every website visit to count. You work HARD on your business. This is a course to grow your business from beginner or intermediate, into an advanced Shopify store. You'll learn from an instructor who's worked on over 500 stores, and who worked AT Shopify for two years. We'll cover three critical areas of your Shopify business. Not only your Shopify store (though of course, that's super important!), but other areas too. If you're building a business, a few small tweaks or a fancy new app usually won't move the needle. You need real, tested, no-BS techniques to help your Shopify business grow, helping you make more sales, save time, and reduce your stress as a store owner.We'll cover 3 key areas:Your Shopify store: Common pitfalls, conversion killers - which automatically lead to a drop in revenue and annoying your customers - and what to do to identify and fix them. We'll find these on both desktop and mobile (where I bet more than 50% of your traffic is coming from). This section will help you make more sales. Email. You're sending email to your customers. Is it effective? I'll highlight the most common mistakes (which a huge percentage of Shopify stores are making) and show you how to fix them, to get more conversions and repeat orders, as well as give a more professional impression for your business.Communication with your customers. It's not just your website. There are a lot of areas where your customers interact with you. Do you know what they all are? Do you know if they're all consistent and what they say about you? Do they make customers want to come back?I'll teach you how to review these, fix common mistakes, find quick wins, and adjust them so they're the best they can be for your store.Here are a few of the key topics we cover:The top mistakes for conversions: confusing your customers in one click.and how to fix them.Where some stores are losing money - giving away discounts when customers would buy anyway.When your reviews can work against you instead of for you (and how to fix it).How many stores seem unprofessional in the checkout - right where it matters.Quick ways many stores annoy their customers: Popup "hell" and how to balance this.The fastest ways to increase customer trust (without a ton of coding).Quick wins to improve your email open rates (hint: most customers read emails on their mobile phone, and a lot of stores don't think about this).… and more.I teach this using REAL examples, not some bogus test store. You'll be able to look over my shoulder as I review real sites, dive into the details, and show you best-practice examples of what the most successful Shopify stores are doing. I draw from over 10 years using Shopify; working on over 500 Shopify stores as a developer / project manager; working AT Shopify for two years; as well as managing and growing 5 of my OWN Shopify stores.Other courses focus on starting. Finding a niche. How to build a store. But what about business owners like you, who already have a store and might be 2 months to 2 years in, and not sure what else to do to grow? That's why I built this course. In just a few hours, I'll teach you everything I've learned in the last decade of working on the Shopify platform; working at the company for two years with some of the largest, most high-volume merchants on the planet; and what I teach my consulting clients to grow. Join me on the mission: Grow your Shopify business. The course is called: Thrive On Shopify.
