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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-product-management-vision-strategy-metrics/
课程评论：没有评论
**Coursera 课程总结：高级产品管理：愿景、战略与指标** 本课程专为希望提升产品管理技能的创始人、CEO 及产品经理设计，旨在教授他们在日常工作中所需的先进技能和技术。课程重点关注如何有效地制定和实施产品愿景与战略，以及如何深入理解和运用数据指标来评估产品成功与否。 **课程核心内容：** 1. **产品愿景与战略:** * 区分产品愿景与战略的含义。 * 理解它们在产品管理中的重要性。 * 学习如何成为一名优秀的产品愿景设定者，并制定清晰的产品愿景。 * 掌握产品开发层级体系。 * 了解常见的战略类型。 * 学习如何制定有效的里程碑式产品路线图，以及更现代、敏捷的路线图制定方法。 2. **产品指标与数据分析:** * 理解指标的本质。 * 学习需要监控和优化的指标类型。 * 深入了解与电子商务、移动端和市场平台类产品相关的各种指标。 * 理解领先指标和滞后指标在产品管理中的作用。 * 学习如何使用用户群分析（cohort analysis）来分析指标。 * 掌握起源追踪排序（origin source sorting）的概念及其如何影响产品指标。 * 探讨何时应依赖数据，何时应相信直觉。 **讲师介绍：** * **Cole Mercer:** 曾任 Soundcloud、Bonobos、Mass Relevance 等公司的资深产品经理，并任教于 General Assembly，现为产品管理与战略顾问。 * **Evan Kimbrell:** 知名 Udemy 讲师，拥有超过 19 门创业相关课程，学生人数庞大，好评如潮。曾运营一家数字代理机构，成功打造了百余个网络及移动产品。 **学习目标：** 完成本课程后，学员将掌握一系列经过实证验证的方法，能够更明智、更具盈利性地做出产品相关的决策，从而推动公司和产品的成功。 **先修要求：** 建议学员对产品管理有基础的了解，因为本课程属于进阶级别。 **适合人群：** * 任何寻求学习高级产品管理技巧的学习者。 * 希望提升决策能力的产品经理和 CEO。
In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves.You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved.The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on.At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role. Your instructorsCole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 630,000 students and over 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.What you'll learnWhat vision and strategy actually mean.The importance of vision and strategy in product management.What makes a great visionary and how to set a clear vision.How the product development hierarchy works.The most common types of strategy.How to set out an effective roadmap.How to use a more modern and agile form of roadmapping.What metrics actually are.The types of metrics you should be monitoring and optimizing.The various metrics that relate to e-commerce, mobile and marketplace products.How leading and lagging metrics tie into product management.How to analyze metrics using cohorts.Gain an understanding of origin source sorting and how this can skew product metrics.When to use data versus when to use your intuition.Real world examples demonstrating all of the above.Are there any course requirements or prerequisites?As this is an advanced course, a basic understanding of Product Management would be beneficial. Who this course is forAnyone looking to learn advanced Product Management techniques.Product Managers and CEOs who want to gain more effective decision-making skills.
