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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-marketing-analytics-with-google-analytics-4/
课程评论：没有评论
课程名称：使用Google Analytics 4的高级营销分析 概述：本课程专为CXO、高管、销售、营销及数字营销专业人士设计，深入探讨Google Analytics 4（GA4）的高阶应用。GA4作为网络分析的最新进展，提供了跨平台、设备和渠道的用户交互统一视图，旨在帮助营销人员、分析师和企业所有者利用强大的洞察力推动数据驱动决策。课程将让您掌握GA4的各项功能，并将其无缝融入您的营销和分析策略中。 课程内容： 1. **了解Google Analytics 4** - GA4的定义及其与Universal Analytics的区别 - GA4的优势，包括基于事件的数据模型和跨平台跟踪 - 关注隐私的功能，如无cookie跟踪和行为建模 2. **设置和配置GA4** - 如何从Universal Analytics转换到GA4 - 使用Google Tag Manager配置GA4属性 - 设置自定义事件、转化和受众细分 3. **掌握归因和报告** - 实施和分析GA4中的归因模型 - 为利益相关者构建自定义执行摘要报告 - 利用生命周期报告跟踪用户旅程和转化 4. **数据分析和可视化** - 分析和解读用户行为数据的技术 - 在GA4中创建和可视化关键指标及维度 - 导出可操作见解和展示数据的最佳实践 5. **利用高级功能** - 使用预测指标如购买概率和流失预测 - 构建以KPI为中心的仪表板和自定义报告 - 将GA4与媒体平台整合以优化营销活动 **GA4为何对您的企业至关重要：** - GA4结合网站和应用数据，提供完整的客户旅程视图 - 基于事件的跟踪提供更精准的洞察 - 强调隐私的做法，以遵循隐私法规 - 使用机器学习的预测分析，有助于预估用户行为和结果 - 与Google Ads等平台的直接集成，提升投资回报率 **课程适合人群：** - 数字营销人员、数据分析师、企业所有者及希望实现自定义事件跟踪和高级整合的网站开发者。 **学习成果：** - 理解GA4的基础和高级功能 - 配置GA4属性，实施自定义事件、转化和受众细分 - 分析用户数据以优化营销活动和推动转化 - 利用预测分析和归因建模来完善营销策略 通过本课程，您将掌握GA4的高级能力，助力您的营销及分析策略，为数字化时代的成功做好准备。
Advanced Google Analytics 4 (GA4) for CXOs, Sales, Marketing and Digital Marketing ProfessionalsGoogle Analytics 4 (GA4) is the next evolution of web analytics, offering a unified and detailed view of user interactions across platforms, devices, and channels. Designed for the modern digital landscape, GA4 helps marketers, analysts, and business owners leverage powerful insights to drive data-informed decisions. This course equips you with everything you need to master GA4 and incorporate it seamlessly into your marketing and analytics strategies.What This Course OffersIn this Advanced GA4 Course, you'll dive deep into both foundational and advanced aspects of Google Analytics 4. Whether you're transitioning from Universal Analytics or starting fresh with GA4, this course will provide you with the tools, knowledge, and confidence to maximize the platform's potential.Key HighlightsWhat makes GA4 different and why it's essential for the future of analytics.Step-by-step instructions on setting up GA4 for your website or app.Advanced techniques to build custom reports, audience segments, and event tracking.Strategies to interpret and visualize data for actionable business insights.Hands-on guidance to leverage GA4's predictive metrics and attribution models.What You'll Learn1. Understanding Google Analytics 4What is GA4, and how does it differ from Universal Analytics?Advantages of GA4, including its event-based data model and cross-platform tracking.Privacy-first features like cookieless tracking and behavioral modeling.2. Setting Up and Configuring GA4How to transition from Universal Analytics to GA4.Configuring GA4 properties using Google Tag Manager.Setting up custom events, conversions, and audience segments.3. Mastering Attribution and ReportingHow to implement and analyze attribution models in GA4.Building custom executive summary reports for stakeholders.Using lifecycle reports to track user journeys and conversions.4. Data Analysis and VisualizationTechniques for analyzing and interpreting user behavior data.Creating and visualizing key metrics and dimensions in GA4.Best practices for deriving actionable insights and presenting data.5. Leveraging Advanced FeaturesHow to use predictive metrics like purchase probability and churn prediction.Building KPI-focused dashboards and custom reports.Integrating GA4 with media platforms for seamless campaign optimization.Why GA4 is Essential for Your BusinessA Future-Ready Analytics PlatformGA4 represents the next generation of measurement by:Combining Website and App Data: Delivers a complete view of the customer journey.Event-Based Tracking: Moves beyond session-based tracking for more precise insights.Privacy-First Approach: Includes features like cookieless tracking and advanced modeling to comply with privacy regulations.Predictive Analytics: Uses machine learning to forecast user behaviors and outcomes.Direct Media Integrations: Integrates with platforms like Google Ads to help drive actions and improve ROI.The End of Universal AnalyticsOn July 1, 2023, Universal Analytics stopped processing new data, making it critical to adopt GA4 to maintain uninterrupted analytics and reporting capabilities. Now is the time to transition and start building expertise in GA4.Who This Course is ForThis course is ideal for:Digital Marketers seeking to optimize campaigns and improve ROI through advanced analytics.Data Analysts looking to master GA4's data model, event tracking, and reporting features.Business Owners eager to adopt data-driven decision-making for long-term growth.Web Developers who want to implement custom event tracking and advanced integrations.Outcomes You Can ExpectBy completing this course, you'll gain the skills to:Understand both foundational and advanced features of Google Analytics 4.Configure GA4 properties and implement tailored events, conversions, and audience segments.Build and customize reports that showcase KPIs and actionable insights.Analyze user data to optimize campaigns, improve user experiences, and drive conversions.Use predictive analytics and attribution modeling to refine marketing strategies.Why Enroll Now?As businesses worldwide transition from Universal Analytics to GA4, the demand for professionals skilled in GA4 is rapidly increasing. This course ensures you stay ahead of the curve by mastering the platform's advanced capabilities and integrating them into your analytics strategy.Let GA4's powerful insights guide your decisions, elevate your marketing efforts, and position your business for success in the digital era!
