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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-google-analytics-training-course/
课程评论：没有评论
课程名称：Google Analytics高级培训 - 精通Google Analytics 课程概述：Google Analytics提供了许多超出默认解决方案的功能。在这个高级课程中，您将学习Google Analytics的各种特性和功能，提升您对Google Analytics和网站分析的理解。 课程内容包括： - 连接演示账户 - 包含电商网站功能，适合没有Google Analytics账户的用户，您可以在该演示账户中体验所有GA功能。 - 指标与维度的概念。 - 设定目标。 - 营销活动跟踪。 - 用户细分。 - 转化归因。 - 次级维度。 - Google Tag Manager的概述及其高级跟踪功能的使用。 - 在Google Analytics中跟踪事件（非页面视图行为），包含使用Google Tag Manager进行YouTube视频跟踪的实例。 - 跨设备用户跟踪。 - 自定义维度。 - 导入线下数据（例如CRM数据）到Google Analytics。 - 计算指标和自定义指标。 - 使用通用分析和Google Tag Manager进行子域跟踪和跨域跟踪。 - 内容分组。 - 警报和注释的设置。 该课程假设学员已经具备Google Analytics的基本知识，并熟悉其界面和标准报告。此外，课程中还提供了Google Tag Manager的快速入门，帮助学员了解其强大的功能。 无论您是个人博客运营者还是企业从业人员，若您希望在数字营销或分析领域开启职业生涯，这门课程都必不可少。您将学习到分析网站表现和访客的技能。 为什么选择我作为您的指导者？我在数字营销和分析方面拥有超过15年的经验，曾培训不同背景的学员，将他们转变为高性能的数字营销人员和分析师。我同时了解技术和市场营销的两面，早在Google Tag Manager推出之前，就已经接触过多种分析技术，并深知数字分析的内在工作原理。此外，我还开发了一系列课程，并在全球范围内教授学生。我是加拿大英属哥伦比亚大学、美国华盛顿大学和贝尔维尤学院，以及数字分析协会的在线讲师，同时拥有工程学位和MBA学位。
Google Analytics has a lot to offer than what's available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level. What You will learnConnect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo accountMetrics and DimensionsCreating GoalsCampaign TrackingSegmentationAttributionsSecondary DimensionsOverview of Google Tag Manager and how to use it for some advanced trackingTrack Events in Google Analytics (non-page view actions) - Learn example of YouTube video tracking with Google Tag ManagerCross-Device user trackingCustom DimensionsImport offline data such as CRM data into Google AnalyticsCalculated MetricsCustom Metrics Sub-Domain Tracking - Using Universal Analytics and Google Tag ManagerCross-Domain Tracking - Using Universal Analytics and Google Tag Manager.Content GroupingAlerts and AnnotationsThis course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports.This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager.I have worked with Google Analytics since it's the first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have engineering degrees and an MBA.
