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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-google-analytics-course-77-practical-questions/
课程评论：没有评论
**课程名称：** 高级版Google Analytics（附77个实用问题） **课程概述：** 本课程是“终极版Google Analytics（附50个实用案例）”的进阶篇，专为已熟悉Google Analytics（ GA）并希望深入提升知识的用户设计。学员应已理解会话（session）的定义以及用户（user）的概念。课程内容侧重于GA的核心原理和分析概念，而非界面操作。一旦GA4（Google Analytics 4）推出相应功能，将更新新内容。 通过学习本课程，您将掌握以下高级主题： * **归因分析 (Attribution)：** 理解不同营销渠道对转化的贡献。 * **辅助转化 (Assisted conversions)：** 识别在最终转化前发挥作用的渠道。 * **主要转化路径 (Top conversion paths)：** 分析用户达成转化的典型客户旅程。 * **作用域 (Scopes)：** 了解数据计算的层级和影响。 * **自定义维度与指标 (Custom dimensions and metrics)：** 学习如何创建和利用个性化数据。 * **提醒与报告 (Alerts or reports)：** 掌握如何设置数据预警和生成高级报告。 此外，课程还将深入探讨会话数与点击数为何存在差异，并揭示如Google Ads、Facebook Ads等广告平台数据可能存在的误导性。 **学习目标：** * 深入理解Google Analytics的强大功能。 * 为将所学知识应用于实际业务做好准备。 * 成为推动公司或客户采纳新分析方法的先行者。 **重要提示：** 本课程所有内容均基于Universal Analytics。一旦GA4推出对应的高级功能，将发布补充材料。课程强调概念理解，为轻松适应GA4奠定基础。
The course follows the previous one, "Ultimate Google Analytics course + 50 practical examples". It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is:). All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it'll be easy to apply them to GA4 if these advanced features are ready and released. The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you're driven by.Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you'll be the one who will evangelize and push the company or clients to change:). Good luck, and I'm happy to help if there's anything unclear.
