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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-google-adwords-training-course/
课程评论：没有评论
**课程名称：** 高级 Google Ads (AdWords) 培训 **课程概述：** 本课程（截至 2017 年 11 月更新）专为已具备 Google Ads (AdWords) 基本知识的学习者设计，旨在帮助您将广告账户提升至更高水平。课程将深入探讨作者在其广告代理机构中管理现有账户的高级技术，以及专家级的再营销 (Remarketing) 策略。 **核心内容包括：** * **全新界面导航：** 针对 Google Ads 新界面的教学，帮助您快速熟悉和掌握。 * **AdWords 脚本应用：** 学习如何利用脚本自动化繁琐的账户维护工作，提高效率。 * **高级再营销：** 学习行业专家如何为客户制定和执行高级再营销策略。 * **电商购物车放弃营销：** 教学如何为电商网站构建专门的购物车放弃营销活动，提供两种实现方式，以最大化投资回报率。 * **RLSA (Remarketing Lists for Search Ads) 应用：** 详细介绍 RLSA 的重要性及实施方法。 * **自动化工具应用：** 学习如何利用内置自动化工具加速账户管理。 * **标签和过滤器的优化管理：** 掌握如何使用标签和过滤器进行更快捷的账户管理。 * **Google Tag Manager 跟踪码管理：** 学习使用 Google Tag Manager 确保跟踪码的正确实施。 * **移动端广告活动与转化跟踪：** 针对日益重要的移动端市场，教学如何创建移动专有广告活动及跟踪移动转化。 * **月度优化时间表：** 提供详细的月度优化计划，明确每周、每两周和每月的操作重点。 **课程特色：** * 每部分内容都包含理论教程和实际操作演示。 * 课程将持续更新，确保您获得最新的 Google Ads 知识。 * 提供 30 天不满意退款保证。 **注意：** 本课程不适合 Google Ads (AdWords) 新手。
This course is updated as at November 2017 ----------------------------------------------------- ***Just uploaded - New AdWords Interface - AdWords is in the process of rolling out their brand new interface - we just recorded a video showing you how to navigate through it! ***Just uploaded - AdWords Scripts - How to get scripts to perform a lot of the manual grunt work required when maintaining your AdWords account. A LOT more coming soon to this section! ----------------------------------------------------- Do you want to take your AdWords account to the next level? If you are new to AdWords, then this course is NOT for you. This course is designed to build on a basic knowledge of AdWords. This course will give you a rare glimpse under the hood of the advanced techniques I use to manage existing accounts in my AdWords agency. Remarketing is where it is at!!!! Ever wanted to learn how the pros do advanced remarketing for their clients? I will show you how I do it for my clients. Do you have an eCommerce store? Then you need to run a specific shopping cart abandonment campaign and I will show you how to do (I fact, I show you 2 ways to do it). It is important to do as it will give you the best possible ROI. Don't know what RLSA is? Then you NEED to know this and START IMPLEMENTING IT! This course will also go through the following: - How you can use in built automation tools to speed up your account management. - How to use labels and filters for quicker management. - How to use Google Tag Manager to look after your tracking codes so you can be sure they have been implemented correctly. - How to make a campaign specifically for mobile! And how to track mobile conversions! Highly relevant in this day and age. - A timetable of optimizations that should take place each month - i.e. what needs to happen weekly, fortnightly, and monthly! Each section of the course contains: - A course tutorial on the topic - A live walk through of what was just taught. ----------------------------------------------------- This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make. Click Enrol Now to access the course instantly. And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
