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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advanced-customer-success/
课程评论:没有评论
《高级客户成功》课程总结 本课程专为经验丰富的客户成功领导者设计,他们已经在初步取得良好成效,但团队的运营表现已进入平台期。如今,高管层要求他们在“用更少的资源做更多的事”,以经济高效的方式发展和扩展客户成功运营,同时增加经常性净收入。 本课程涵盖了行业中讨论较少但对持续不断地改善业务成果至关重要的主题。它引入了观察市场、客户、流程、指标和日常使用的财务的新颖方法,并描述了全球顶尖公司使用的管理实践。 学员将学习高级主题,例如: * 构建引人注胜的变革业务案例 * 利用细分和分层来提高有效性和效率 * 通过神经科学更好地与客户决策保持一致并促进客户决策 * 分析关键流程并进行改进 * 利用统计学做出更好的决策并展示投资回报率 * 部署战略管理系统以减少孤岛化并提升企业整体绩效 * 与 CEO 合作,成功规划和执行戏剧性的改进 通过将新知识付诸实践,客户成功领导者可以为组织增添更多价值,并以此推进自己的职业发展。 本课程由客户成功行业的领先从业者和顾问 Ed Powers 讲授。他在销售、市场营销、质量和运营方面拥有近 40 年的经验,并有十多年的时间帮助科技公司提高客户保留率和安装基础收入增长。
This course is intended for experienced Customer Success leaders who have achieved good initial results but their team's operational performance has since plateaued. Leaders are now challenged by the C-suite to "do more with less," to grow and scale Customer Success operations cost-effectively while at the same time increasing Net Recurring Revenue. This course covers topics not widely discussed in the industry but are critically important for relentlessly and continuously improving business results. It introduces novel ways to view markets, customers, processes, metrics, and financials used every day. And it describes management practices used by top-performing companies around the globe. Students learn advanced topics, such as how to: build a compelling business case for changeuse segmentation and tiering to increase effectiveness and efficiencybetter align with and facilitate customer decision-making through neuroscienceanalyze key processes and improve themuse statistics to make better decisions and show ROIdeploy strategic management systems to reduce silo-ism and boost enterprise-wide performanceengage their CEO to successfully plan and execute dramatic improvementsBy putting this new learning into practice, Customer Success leaders can add substantially more value to their organizations and advance their own careers as a result. The course is taught by Ed Powers, a leading practitioner and consultant in the Customer Success industry. He has nearly 40 years' experience in sales, marketing, quality, and operations, and over a dozen years helping technology companies improve results in customer retention and installed base revenue growth.