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所在平台: Udemy |
课程主页: https://www.udemy.com/course/advance-program-in-strategic-management/
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课程名称：战略管理进阶课程 课程概述：此课程旨在帮助您在职业生涯中更进一步！无论您是刚入职场的专业人士、经验丰富的高管、渴望成为管理者的新手还是有潜力的专业人才，该课程都能提升您的战略管理能力，提高工作效率，并在您的企业或组织中产生积极且持久的影响。 在本课程中，您将学习到战略管理所需的基本职能和技能，以及如何进行战略领导，管理战略制定过程以实现竞争优势。此外，将提供有关商业环境的详细信息的推荐模板和格式，学习有用的案例研究，理解战略影响（跨越鸿沟），策略与技术（云计算的崛起），以及全球环境中的策略（生产和市场的全球化）。 课程的主要内容包括： - 参与性的视频讲座、案例研究、评估、可下载资源和互动练习。 - 学习外部分析，识别机遇与威胁，进行内部分析，了解独特能力、竞争优势和盈利能力。 - 通过商业层面的策略建立竞争优势。 - 如何进入新产业与内部新业务，采取收购策略。 - 分析案例并撰写案例分析（案例分析是什么）。 课程还包含多个案例研究、格式-模板-工作表-阅读材料、测验、自我评估、影像学习和作业，以详细提升和更新您的战略管理知识。 课程内容结构分为三个部分： - 第一部分：学习战略管理的细节，包括战略领导、战略制定过程、外部分析和内部分析。 - 中间部分：发展知识，了解地理结构、快速变化的高科技环境中的竞争策略，分析最佳购买公司的可持续客户中心模型及其他案例。 - 最后一部分：理解重大商业案例，如雅虎的商业模式、CEMEX的收购策略、东曼·科达的兴衰等。 课程结束后，您将掌握包括战略设计、市场提案、品牌指南、业务案例等多种实用的资源和模板，为您今后的职业发展打下坚实的基础。投资自己，您必将受益终生！
DescriptionTake the next step in your career! Whether you're an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your strategic management capabilities, increase your efficiency for professional growth and make a positive and lasting impact in the business or organizationWith this course as your guide, you learn how toAll the basic functions and skills required Strategic managementTransform Strategic Leadership Managing the strategy making process for competitive advantage Get access to recommended templates and formats for the detail's information related to business environment.Learn useful case studies, understanding the Strategic Implications (Crossing the Chasm). Strategy and technology (The rise of cloud computing). Strategy in the Global Environment: The Globalization of Production and Markets with useful forms and frameworksInvest in yourself today and reap the benefits for years to comeThe Frameworks of the Course· Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Strategic Management. Strategic Leadership External Analysis The identification of Opportunities and Threats. Internal Analysis; Distinctive Competencies, Competitive Advantage, and Profitability. Building competitive advantage through business level strategy (Zynga Finds a New Strategy to Compete in Online Social gaming. about Strategic Implications (Crossing the Chasm). Strategy and technology (The rise of cloud computing). Strategy in the Global Environment: The Globalization of Production and Markets.· Entering New Industries; Internal New Ventures. Entering new industries; Acquisition. Functional structure; Grouping by function. Product structure; Implementing a wide product line. Geographic structure; Expanding by location. Matrix and product team structures; Competing in fast changing high tech environments. Analyzing a case study and writing a case study analysis (What is case study analysis). Best buy Sustainable customer centricity model. Whole foods market; 2010 How to grow in an increasingly competitive market. Herman Miller; A case of Reinvention and Renewal (Background). Wells Fargo; The future of a community bankThe course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Strategic Management knowledge in details.In the first part of the course, you'll learn the details of the in Strategic Management. Strategic Leadership Managing the strategy making process for competitive advantage. The strategy making process A MODEL OF THE STRATEGIC PLANNING PROCESS. External Analysis The identification of Opportunities and Threats. Internal Analysis; Distinctive Competencies, Competitive Advantage, and Profitability. Building competitive advantage through business level strategy (Zynga Finds a New Strategy to Compete in Online Social gaming.In the middle part of the course, you'll learn how to develop a knowledge Geographic structure; Expanding by location. Matrix and product team structures; Competing in fast changing high tech environments. Analyzing a case study and writing a case study analysis (What is case study analysis). Best buy Sustainable customer centricity model. Whole foods market; 2010 How to grow in an increasingly competitive market. Herman Miller; A case of Reinvention and Renewal (Background). Wells Fargo; The future of a community bank.In the final part of the course, you'll develop the knowledge related to the Is Yahoo!'s Business Model Working in 2011? CEMEX Acquisition Strategy-The Acquisition of Rinker Group. The Rise and Fall of Eastman Kodak: Will It Survive Beyond 2012? Boeing Commercial Aircraft in 2011, Nike Sweatshops and Business Ethic1. Strategic Leadership Managing the strategy making process for competitive advantage2. The Strategy-Making Process3. External Analysis4. Internal Analysis5. Building competitive advantage through business level strategy6. Strategic Implications7. Strategy and technology8. Strategy in the global environment9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing10. Entering New Industries11. Entering New Industries12. Functional structure13. Structure14. Geographic structure15. Matrix and product team structure16. Analyzing a Case Study and Writing a Case Study Analysis25 Strategic Management Industry Model and AnalysisAssignmentsDownloadable Resources and Templates1. Marketing Proposal2. Brand Guidelines3. Business Case4. Decision5. Mission and Vision6. Project Proposal 1 and 27. Project Scope8. Strategy9. Research Scope10. Progress Report
