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所在平台: Udemy |
课程主页: https://www.udemy.com/course/adoption-retention/
课程评论：没有评论
Coursera 上的《客户成功基础：客户采纳与留存》课程是客户成功系列课程中的第二门。本课程专注于客户成功的两个关键方面：客户采纳和客户留存。 课程重点内容包括： * **采纳和留存的重要性：** 强调为何这两个环节对客户成功至关重要，以及如何为客户带来价值。 * **制定和实施采纳手册：** 学习如何创建和执行有效的客户采纳策略。 * **客户成功中的协作：** 探讨如何在客户成功团队内进行有效的合作。 * **利用数据交付出色成果：** 了解如何运用数据分析来提升客户成功表现。 课程将客户成功过程划分为四个阶段：**入职 (Onboarding)、采纳 (Adoption)、留存 (Retention) 和续购 (Renewal)**。通过学习这些阶段，学员将掌握让客户喜爱产品并持续购买的技能和知识。 **课程特色：** * **实用性强：** 教授成为客户成功领域专家的宝贵技能，适合新手入门。 * **专家授课：** 由客户体验专家 Amber Moore、营销领导者 Tara Gettman 和数据专家 Alyssa Nolte 等多位讲师分享知识。 * **循序渐进：** 课程分为 6 个部分，通过一系列讲座深入讲解。 * **衔接性：** 建议在学习本课程前，先完成第一门课程《客户入职最佳实践》，但并非强制要求。 本课程旨在帮助学员提升客户满意度，降低服务成本，并驱动业务增长，无论您是经验丰富的客户成功专家，还是希望开启客户成功职业生涯的新手，都能从中受益。
In the second of our Customer Success Series of courses, you'll learn more about customer success, specifically the adoption and retention aspects of the customer success process. This course covers the importance of adoption and retention, including ways to bring value, create and implement adoption playbooks, collaborate in Customer Success, and leverage data to deliver outstanding results. By looking at the four stages of Customer Success: Onboarding, Adoption, Retention, and Renewal, you'll gain the skills and knowledge to ensure your customers love your products and continue to buy them. For anyone looking to succeed in the Customer Success field, this course will teach you the invaluable skills necessary to start your Customer Success journey! Customer success ensures that customers gain maximum value from the products and services a business provides. It is helping customers achieve their desired outcomes, focusing on understanding customer needs, providing tailored solutions, and creating long-term customer relationships. For someone who wants to pursue a career in customer success, it is crucial to understand customer behavior, trends, and effective communication skills. We want to increase customer retention, lower service costs, and drive expansion revenue. Through a series of lectures broken up into 6 sections, and you'll hear from multiple instructors. First, you'll learn from Amber Moore, who oversees the customer experience at LIFT. Next, you'll meet Tara Gettman, a marketing leader with a master's in public relations and communications. Last, you'll hear from Alyssa Nolte - a specialist- how to use data to tell a compelling story. We hope you enjoy the second course in our Customer Success Series and be sure to check out our first course, Onboarding Best Practices, if you haven't already taken that course. It will contain important knowledge that will deepen your understanding of what's discussed in the Adoption and Retention course but is not completely necessary. Whether you're a Customer Success expert or someone looking to start their own Customer Success journey, the skills and lessons in our Customer Success Series of courses will put you on the way to becoming a Customer Success guru!
