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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-management-masterclass/
课程评论：没有评论
**课程名称：** 关键客户管理 - 开启有前景的职业生涯！ **课程概述：** 本课程旨在为您提供最前沿、最实用的客户管理及关键客户管理行业信息，助您在该领域取得成功。客户经理（或关键客户经理）是销售团队的一员，但与传统销售人员不同。客户管理并非追求销量或花言巧语，而是专注于赢得信任、建立真诚的联结。它关乎关系管理、沟通、解决问题、伙伴关系和协作。您的这些能力越强，客户满意度越高，职业生涯和收入增长的空间也越大！ 本课程重点讲解客户经理所需的关键人际交往能力，让您能够迅速上手。课程将深入探讨如何与客户建立良好关系，如何解决客户问题，以及如何规避可能阻碍成功的常见错误。我们将分享建立信任的 proven 方法，以及深入了解客户及其目标。 授课者是一位拥有 MBA 学位、超过 10 年多元化行业及规模组织真实工作经验的客户管理专家。本课程摒弃理论，为您提供对客户经理一职的全面、实用且预期的洞察。 **完成课程后，您将能够：** * 清晰理解客户经理的角色及其职责。 * 了解您的职业发展前景和收入潜力。 * 识别客户期望，并学会如何超越这些期望。 * 掌握在维护关系的同时，处理棘手对话的技巧。 * 学会运用经过实证检验的成熟策略，建立新的客户关系。 * 了解如何避免过度服务，并学会设定清晰的界限。 * 认识到与客户沟通时透明度和清晰度的价值。 * 学习到专注于价值而非价格的重要性。 课程内容精选，旨在为您成功担任客户经理以及应对初期客户工作做好充分准备。 还在等什么？立即报名，迈出精通客户管理的关键一步！
This course is about infusing you with the most current and relevant information about the account management profession, client management and what it takes to be successful.The Account Manager or Key Account Manager is considered part of the sales team of a company, but they aren't your standard sales people. Account management is not about volume sales or fast talking sales tactics. It's about earning trust and building authentic connections. It's about relationship management, communication, problem solving, partnership and collaboration. The better you become at these traits, the happier your clients will be and the more your career and pocketbook will grow!This course focuses heavily on the interpersonal skills required to nail these traits and hit the ground running. We'll be diving into how to build relationships as an account manager, ways to problem solve with clients and pitfalls for avoiding common mistakes that set others back. We'll discuss proven ways of building trust and tactics for understanding your clients and their goals to set you way ahead of the pack!I am an MBA educated, account management professional with over 10 years of real-world experience in various sized organizations and industries. In this course, I remove the theory and give you a comprehensive and relevant insight into what you can actually expect in this role.After completing this course you'll be able toHave a firm grasp on the role and what is expected from you as an account manager.Understand your career and earning potential.Identify client expectations and how to exceed them.Know how to navigate difficult conversations while maintaining relationships.Learn how to develop new relationships based on field-tested and proven strategies.Learn how to avoid overservicing and how to set clear boundaries.Learn the value of transparency and clarity when communicating with clients.Study the significance of focusing on value rather than price.The lessons and material were handpicked to highlight everything you need to know to be successful as well as what to expect when you get your first client list.So, what are you waiting for? Enroll now and take the next step in mastering account management!
