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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-management-in-software-engineering-and-consulting/
课程评论:没有评论
课程名称:软件工程与咨询中的客户管理 概述:本课程深入探讨客户管理与软件工程之间复杂而动态的相互作用。作为一名拥有20年客户管理、业务发展和高科技产品营销经验的MBA毕业生,我的背景涵盖了小型初创企业和大型技术公司。在担任软件开发咨询公司的高级客户经理期间,我负责管理价值2300万美元的项目组合,客户包括谷歌。在当今快速发展的数字环境中,软件项目的成功不仅依赖于技术能力,还需要有效的沟通、战略规划和稳固的客户关系。本课程旨在弥合软件开发的技术复杂性与商业维度之间的鸿沟。 课程内容涵盖:关键账户管理的基本原则、女性在科技领域面临的挑战与机遇、成功的客户管理所需的软技能与硬技能、有效的时间管理与沟通工具、专用的客户管理工具、项目交付的重要性,以及成功与失败的经验教训。 本课程超越理论概念,提供丰富的实际应用,辅以真实案例研究、轶事和我丰富职业生涯中的例子。参与者将获得全面和实践的方法,掌握在客户管理与软件工程交汇处取得成功所需的实用技能。
This course delves into the complex and dynamic interplay between client management and the realm of software engineering. As an MBA graduate with two decades of experience in account management, business development, and product marketing within the high-tech industry, I bring a diverse background shaped by roles in both small startup environments and large tech corporations. Currently serving as a Senior Account Manager at a software development consultancy for the past nine years, I have overseen a $23 million revenue portfolio of projects for our client, Google.In today's rapidly evolving digital landscape, the success of software projects hinges not only on technical prowess but also on effective communication, strategic planning, and robust client relationships. This course is meticulously crafted to bridge the divide between the technical intricacies and the business dimensions of software development.Topics covered include the fundamentals of Key Account Management, exploration of challenges and opportunities for women in tech, the essential soft and hard skills required for successful account management, effective time management and communication tools, specialized tools for account management, the significance of project delivery, and insights into achieving triumphs and learning from failures.This course transcends theoretical concepts, offering practical applications enriched with real-world case studies, anecdotes, and examples drawn from my extensive professional journey. Participants can expect a holistic and hands-on approach, equipping them with the practical skills needed for success in the dynamic intersection of client management and software engineering.