Account-Based Marketing - ABM: Increase Your B2B Efficiency

所在平台: Udemy

课程主页: https://www.udemy.com/course/account-based-marketing-increase-your-b2b-efficiency/

课程评论:没有评论

第一个写评论        关注课程

课程简介

课程名称:基于账户的营销 - ABM:提高您的B2B效率 课程概述: 想要提升公司的销售额吗?希望能够简化线索生成,获取更具针对性的潜在客户吗?基于账户的营销(ABM)是实现这些目标的最佳解决方案。这种方法在企业中日益受到欢迎,因为它能显著提升B2B收入及销售和营销团队之间的关系。根据HubSpot分析,57%的专业人士表示,他们的公司采用ABM后,已经获得了超过1000个针对性的账户。这是一个能够将转化率提高5倍并降低营销成本的绝佳方案。最重要的是,您无需停止现有的营销策略,可以将ABM作为对现有营销工作的调整。 在本课程中,我们将分享最佳的ABM策略和技巧,帮助您获取目标客户,促进业务增长,并提高B2B的客户生命周期价值。 完成本ABM课程后,您将获得: - 理解基于账户的营销运作方式 - 创建您自己的ABM策略能力 - 确定您的顶级账户名单 - 制定理想客户画像(ICP) - 使用Snovio、LinkedIn销售导航、Hunter、SimilarWeb、Serpstat等工具获取关于客户或竞争对手的数据 - 通过电子邮件、社交媒体或精准广告等不同渠道与ABM目标进行互动 - 制定全渠道的营销策略 - 了解销售漏斗的概念 - 自动化访问LinkedIn个人资料、邀请潜在客户连接及发送滴漏活动以生成线索的过程 - 利用AI工具(如ChatGPT)与客户进行有效沟通 - 对您的ABM活动进行全面分析 课程还提供: - 丰富的实操手册,帮助您在理论基础上量身定制基于账户的营销 - 各种项目的检查清单和模板 - 免费获取《尖端数字营销》一书的副本 - 终身访问课程及其更新 - 完成课程后获得Udemy的证书 讲师介绍: Anton Voroniuk拥有多项数字营销资格与认证,包括谷歌分析个人资格、谷歌广告个人资格等;Alisa Kyrychok在个性化大规模沟通方面已有超过9年的经验,她的EmailConsulting公司致力于帮助B2B、B2C及B2G企业自动化与目标受众的沟通。Webpromo公司是Anton Voroniuk的合作公司,拥有14年以上互联网营销经验,是谷歌和Facebook的优质合作伙伴,成功推出超过2000个营销战略与活动。 课程时长仅2.5小时,能够让您的营销工作取得长足的转变。 如果您担心效果,本课程提供30天退款保障!如果这些策略未能为您的业务带来成果,您可以申请退款。 立即行动!点击“立即注册”,开始吸引精准客户,获取更多转化!

课程评论(0条)

课程详情

Do you want to know how to increase your company's sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?Account-Based Marketing (ABM) is the best solution if you want either of those thingsThis approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or moreThis is a brilliant solution to 5X your conversion rate and cut down on marketing costsWhat's best is that you don't need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing effortsIn this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2BWHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?You will understand how account-based marketing worksYou will be able to create your own account-based marketing strategyYou will define your top account listYou will create your ideal customer profile (ICP)You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitorsYou will engage your ABM targets through different channels of communication like email, social media or targeted advertisingYou will make your strategy omnichannelYou will learn about what sales funnels areYou will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leadsYou will use AI tools (ChatGPT) to effectively communicate with clientsYou will proceed with a comprehensive analysis of your ABM activitiesWHAT ELSE DO WE OFFER IN OUR ABM COURSE?Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theoryСhecklists and templates you can use for your different real projectsA free copy of the book "Cutting-edge digital marketing"Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseLEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and othersAlisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and moreWebpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaignsMore than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketingONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARSSHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don't bring results to your businessJUST START ACTING!Click "Enroll now" and start attracting only targeted clients to get more conversions!

课程标签

0人关注该课程

主题相关的课程