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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-based-marketing-abm-step-by-step/
课程评论：没有评论
课程名称：逐步学习账户营销（ABM） 课程概述：准备好超越通用的B2B营销策略，专注于最重要的客户账户吗？在这门全面的课程“逐步学习账户营销（ABM）”中，您将学习如何设计和实施一个结构化的ABM策略，目标是高价值客户，提供个性化的互动并推动实际的商业增长。无论您是市场经理、销售专业人士、商务开发人员还是企业家，这门课程将为您提供对齐销售和营销工作的工具，重点关注合适的潜在客户。 您将逐步了解整个ABM生命周期，包括：识别理想客户画像（ICP）、选择高价值账户、构建个性化活动以及利用自动化实现规模化。通过实际案例和真实世界的示例，您将学习如何使用CRM平台、意图数据、人工智能工具和多渠道战术，更有效地接触决策者。 我们将带您了解ABM漏斗，演示如何测量客户参与度和收入影响，并提供优化活动的策略。每个步骤都包括可操作的技术，例如： - 使用数据和分析研究和优先考虑客户账户 - 在电子邮件、社交媒体和活动中开发定制消息 - 对齐销售和营销以实现无缝交接和共同目标 - 使用HubSpot、Salesforce和Marketo等自动化工具来扩大推广范围 - 测量关键ABM指标，包括参与率、销售管道增长和收入影响 您还将探索高级ABM技术，包括如何将ABM扩展到中型市场和小型企业，使用ABM进行账户保留和增长，以及采纳诸如AI驱动的个性化和预测分析等新兴趋势。课程最后将有一个实践项目，您将创建自己的综合ABM策略，将理论付诸实践，巩固您的学习。 立即报名，获得执行引人注目的账户营销活动所需的技能，以生成合格线索并更快达成交易。
Are you ready to move beyond generic B2B marketing tactics and start focusing on the accounts that matter most? In this comprehensive course, "Account-Based Marketing (ABM) Step By Step," you'll learn how to design and implement a structured ABM strategy that targets high-value accounts, delivers personalized engagement, and drives real business growth.Whether you're a marketing manager, sales professional, business developer, or entrepreneur, this course will equip you with the tools to align your sales and marketing efforts around the right prospects. You'll move step-by-step through the entire ABM lifecycle-from identifying ideal customer profiles (ICPs) and selecting high-value accounts, to building personalized campaigns and leveraging automation for scale.Using a practical use case and real-world examples, you'll learn how to use CRM platforms, intent data, AI tools, and multi-channel tactics to reach decision-makers more effectively. We'll walk you through the ABM funnel, demonstrate how to measure engagement and revenue influence, and provide strategies to optimize your campaigns over time.Each step includes actionable techniques such as:Researching and prioritizing accounts using data and analyticsDeveloping tailored messaging across email, social media, and eventsAligning sales and marketing for a seamless handoff and shared goalsUsing automation tools like HubSpot, Salesforce, and Marketo to scale outreachMeasuring key ABM metrics including engagement rates, pipeline growth, and revenue impactYou'll also explore advanced ABM techniques, including how to expand ABM into mid-market and SMB segments, use ABM for account retention and growth, and adopt emerging trends such as AI-driven personalization and predictive analytics.The course wraps up with a hands-on final project where you'll create your own comprehensive ABM strategy-putting theory into action and solidifying your learning.Enroll now and gain the skills to execute Account-Based Marketing campaigns that get attention, generate qualified leads, and close deals faster.
