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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-based-marketing-abm-online-course/
课程评论：没有评论
课程名称：基于账户的营销（ABM）2025 - B2B 营销策略 课程概述：基于账户的营销（ABM）正在不断发展，已成为被广泛认可的最成功的 B2B 营销策略之一。ABM无疑是B2B营销的未来。本课程旨在帮助您理解 ABM 战略的概念和过程，帮助整个购买团体朝着特定目标前进。课程内容涵盖从基础知识入手，为您打下坚实的基础，并清晰了解 ABM 策略。您将学习如何利用不同的工具和 B2B 数字营销战术来实现 ABM 目标。 统计数据： - 67% 的品牌利用基于账户的营销（来自 Hubspot） - 62% 的营销人员表示自采用 ABM 后能测量到积极影响（来自 Forrester） - 87% 的 ABM 营销人员认为 ABM 项目的效果优于其他营销投资（来自 ITSMA） - 销售和营销团队紧密配合的组织客户保留率提高了 36%（来自 MarketingProfs） - 80% 的营销人员表示 ABM 提高了客户生命周期价值，86% 认为其提高了胜率（来自 TOPO） - 2019 年，企业将 29% 的营销预算投入 ABM（来自 Engagio） 如果您是内部营销人员，整合 ABM 将对您的营销工作产生巨大差异。这个课程将在未来及时更新，确保成为您关于基于账户营销的一站式指南。 30 天无风险退款保证：如果您对课程不满意，我们将无条件退款！ 您还将获得： - 终身访问课程更新 - 快速友好的问答支持 不要错过！课程内容不断丰富，包括90分钟以上的内容更新，新增了营销工具与技术、基于账户的销售等相关资料和可下载内容。
Account-based marketing is emerging every day. ABM become highly regarded as one of the most successful B2B marketing strategies. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. The course showcases utilizing different tools and B2B digital marketing tactics to achieve your goal in ABM. Some Statistics:67% of brands leverage account-based marketing - Hubspot62% of marketers say they can measure a positive impact since adopting ABM - Forrester87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMAOrganizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates - TOPOCompanies dedicated 29% of their marketing budgets to ABM in 2019 - EngagioIf you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it your one-stop guide for Account-based marketing.30-Day Money-Back GuaranteeThere's no risk in trying out this course!If you're not satisfied, I'll refund your money - no questions asked!You'll Also Get:Lifetime Access to Course UpdatesFast & Friendly Support in the Q & A SectionDon't Miss Out!**Update Nov 2021**90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)Added 2 articlesAdded 1 downloadable**Update Mar 2021**Added "Tech stack features checklist"Added 1 downloadable "Campaign creation worksheet"**Update Jan 2021**Added "Simple ABM flow for example"Changed the Audio.Minor video enhancements.Added 2 downloadables.**Update Nov 2020**Added Practice testAdded 1 downloadablesRemoved typos
