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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-based-marketing-abm-b2b-marketing-b2b-sales-lead-generation/
课程评论：没有评论
课程名称：基于账户的营销专题课程 (ABM) 2.0 概述：本课程将深入探讨基于账户的营销（ABM），一种针对市场中特定目标账户的营销策略。ABM 的营销信息将根据每个账户的特定属性和需求进行个性化定制。该策略不仅仅关注潜在客户的生成，还注重通过交叉销售和向上销售最大化对重要账户的价值。 课程内容： 1. ABM 的介绍及其重要性 2. 针对 B2B 的 ABM 类型与策略，分析客户获取与需求生成的区别 3. ABM 框架及其战术的好处 4. 为您的业务建立 ABM 策略 5. ABM 所需的工具、渠道、漏斗、预算及内容策略 课程重点在于，B2B 企业在销售给大型客户时，如何通过 ABM 来缩短销售周期，加强营销与销售团队之间的协作，从而提升投资回报率（ROI）。通过关注少量核心账户，ABM 有助于更有效地分配资源，避免资源浪费。 加入本课程，您将了解 ABM 战略的实施及其对 B2B 营销和销售的深远影响，为您的商业增长赋能。
Master course in Account-based marketing (ABM) 2.0What is account-based marketing (ABM)?ABM is a marketing strategy that focuses on a set of target accounts within a market. The marketing message is personalized for each account based on its specific attributes and needs.In ABM marketing, marketing extends beyond just lead generation. You can get the most value from your biggest accounts by upselling and cross-selling them.Account-based marketing: what it's all aboutB2B companies targeting key accounts are increasingly using account-based marketing. Account-based marketing is very effective for companies trying to sell to large accounts with long sales cycles and large deal sizes.An approach that's tailored to youWith personalized messaging, marketers take what they know about their customers and tailor the creative assets of their campaign to their specific attributes and needs.Alignment between sales and marketing: Marketing and sales teams work together on account-based marketing, identifying target accounts, customizing campaigns for them, aligning and moving accounts through the funnel before and after lead conversion.Cycles are shorter: Multiple stakeholders are involved in major purchases. As a result, the sales process usually slows down, since it starts at a lower level in the organization and moves slowly up. All prospects are nurtured simultaneously in account-based marketing, so the cycle is shortened.Getting a better ROI: The highest ROI of all B2B marketing tactics comes from account-based marketing. Account-based marketing delivers higher returns than any other marketing method, according to 85% of marketers who measure ROI.Resources aren't wasted: A small number of accounts are given a lot of attention and resources. Previously wasted resources are freed up. This course will explain about the Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation and lead generation along with ABM Strategy.The following lectures will be covered in this course:1. Introduction and Importance of Account-Based Marketing (ABM) 2.02. Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM3. Benefits of the framework and account-based marketing tactics4. Establish an Account-Based Marketing Strategy for your business5. Account-Based Marketing tools, channels, funnels, budget and content strategy
