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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-based-marketing-abm-b2b-abm-abm-b2b-marketing/
课程评论：没有评论
课程名称：基于账户的营销（ABM）：B2B、ABM与ABM B2B营销 课程概述：想象一下，仅针对100个潜在客户，就能比10,000个线索更快地达成交易。这就是基于账户的营销（ABM）。ABM颠覆了传统的营销思维，专注于与高价值潜在客户建立有意义、长期的关系，从而推动真实的收入增长。而且，这种方法有效。使用ABM的公司通常看到高达78%的管道增长、74%的收入增长和70%更大的交易规模。这不是为了触及更多的人，而是为了在正确的时间以正确的信息触达合适的人。 您将学习到的内容： 1. ABM基础：理解ABM为什么是B2B营销的改变者，以及如何开始实施。 2. 理想客户画像（ICP）与目标账户清单（TAL）：定义您的理想客户，并建立一份最有可能购买的高价值账户清单。 3. 播放手册与营销活动：发现与销售和客户成功对齐的逐步ABM操作手册，从而更快地参与和关闭关键账户。 4. 大规模个性化：学习如何为一对一、一对少和一对多的ABM活动进行个性化的沟通。 5. 工具与人工智能：使用现代ABM平台、LinkedIn广告和AI工具来识别购买信号、自动化沟通并前所未有地扩展您的营销活动。 6. 重要指标：追踪真正影响您底线的关键指标，如管道速度、转化率、交易规模和客户留存率。 此外，课程还提供： - 终身访问：无限制访问所有课程材料。 - 专家见解：数小时专业制作的课程，涵盖基础概念、先进策略和实际案例。 - 实用资源：可直接使用的指南和可下载文件。 - 分步教程：使用LinkedIn广告、意图数据平台和CRM集成构建ABM活动的详细指导。 - 实际案例研究：了解公司如何利用ABM打入财富500强客户、增加交易规模和提高客户留存。 - 持续支持：随时为您解答问题，致力于您的成功，并在24/7提供响应。 - 30天保证：如果课程未能超出您的预期，可全额退款，无需理由。 这不仅仅是理论，而是一套经过验证的框架，用于建立更强的关系、缩短销售周期和达成更大的交易。无论您是希望发展自己的业务还是帮助客户实现同样的目标，这个蓝图都在这里。您只需一步一步地跟随课程的指导。是时候提升您的B2B营销技能了！立即行动，加入课程吧。
Imagine targeting just 100 potential clients-and closing more deals than with 10,000 leads.That's Account Based Marketing (ABM).ABM flips the traditional marketing script. Instead of reaching countless people, it's about building meaningful, long-term relationships with high-value prospects that drive real revenue.And the best part? It works. Companies using ABM see up to 78% faster pipeline growth, 74% higher revenue growth, and 70% larger deal sizes.It's not about reaching more people-it's about reaching the right people with the right message at the right time.WHAT YOU WILL LEARNABM Fundamentals: Understand why ABM is a game-changer for B2B marketing and how to get started.Ideal Customer Profile (ICP) & Target Account List (TAL): Define your perfect customer and build a list of high-value accounts that are most likely to buy from you.Playbooks & Campaigns: Discover step-by-step ABM playbooks that align Marketing, Sales, and Customer Success to engage and close key accounts faster.Personalization at Scale: Learn how to personalize outreach for One-to-One, One-to-Few, and One-to-Many ABM campaigns.Tools & AI: Use modern ABM platforms, LinkedIn Ads, and AI tools to identify buying signals, automate outreach, and scale your campaigns like never before.Metrics That Matter: Track the KPIs that actually impact your bottom line-pipeline velocity, conversion rates, deal size, and retention.And SO Much More!WHAT YOU GETLifetime Access: Unlimited access to all course materials.Expert Insights: Hours of professionally produced lessons covering foundational concepts, advanced tactics, and real-world examples.Practical Resources: Ready-to-use guides and downloadable files.Step-by-Step Tutorials: Walkthroughs on building ABM campaigns using tools like LinkedIn Ads, intent data platforms, and CRM integrations.Real-World Case Studies: See how companies have used ABM to break into Fortune 500 accounts, increase deal sizes, and boost retention.Continuous Support: Get answers to your questions whenever you need help-we're invested in your success and we respond 24/7.30-Day Guarantee: If this course doesn't exceed your expectations, get a full refund-no questions asked.This isn't just theory-it's a proven framework for building stronger relationships, shortening sales cycles, and closing bigger deals.Whether you're looking to grow your own business or help your clients do the same, the blueprint is right here.All you have to do is follow the course step by step.It's time for you to skyrocket your B2B marketing skills. So take action and join the course right now.
