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所在平台: Udemy |
课程主页: https://www.udemy.com/course/account-based/
课程评论：没有评论
课程名称：基于账户的营销：B2B营销与潜在客户生成 概述：注意B2B市场营销人员、销售人员和企业家！您是否希望快速生成短期的销售管道和收入？您是否对基于账户的营销充满兴趣但不知道从何开始？本课程将逐步展示如何创建基于账户的营销活动，以产生销售管道。 学习内容包括： - 快速生成销售管道收入和合格潜在客户的技巧 - 在LinkedIn上执行ABM广告活动 - 理论上生成数百万销售管道收入（不做承诺！） - 为内容和电子邮件培养制定基于账户的营销策略 - 复制高影响力的ABM直邮活动的成功模式 - 通过Twitter、Google和Facebook进行账户定向和广告 - 使用各种方法建立目标名单 - 利用最新的ABM式营销漏斗跟踪表现 - 确定并利用影响目标账户的关键人物 - 将冷邮件及其他策略整合到您的ABM活动中 本课程主要面向希望在市场中实施基于账户的营销策略以生成销售管道收入的B2B市场营销人员。企业家、产品经理、销售人员和商务开发经理也将受益于该课程。课程内容包含真实案例研究、构建活动的逐步指导、一系列战略框架的实际应用，以及来自资深营销高管的建议。课程讲师拥有11年的市场营销经验，曾为包括索尼和一家谷歌支持的初创公司在内的多家公司进行市场营销，并拥有凯洛格管理学院的市场营销MBA学位，还教授大学级别的市场营销课程并出版了多本市场营销书籍，目前担任大学MBA项目的课程顾问。
Attention B2B Marketers, Salespeople & Entrepreneurs!Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.Learn how to:Generate pipeline revenue and qualified leads quicklyExecute an ABM advertising campaign in LinkedInGenerate millions of dollars in pipeline revenue (theoretically, no promises!)Develop an account-based marketing strategy for content and email nurturingReplicate the success of high-impact ABM direct mail campaignsHow to do account-based targeting and advertising through Twitter, Google, and FacebookBuild a targeted list used using various methodsTrack performance using the latest ABM-style marketing funnelsIdentify and leverage people who influence your target accountsIntegrate cold email and other tactics into your ABM campaignsThis course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course. This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive. I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.
