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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ab-testing-how-to-build-successful-product-experiments/
课程评论：没有评论
**课程名称：A/B 测试速成课 (面向产品经理)** **课程概述：** 本课程由 Udemy 产品高级总监教授，旨在帮助您掌握构建成功的实验方法，以改进产品并促进业务增长。许多产品实验之所以失败，是因为测试了错误的方向。对于资源有限的团队而言，如何高效利用时间和精力至关重要。如果您刚开始接触 A/B 测试，可能会对从何开始、测试什么感到困惑。 本课程将为您揭示 Udemy 在确定实验内容时所采用的循序渐进的方法。您还将学习到： * 实验团队中的角色分工。 * 如何管理实验中的依赖关系。 * 优秀实验负责人的关键素质。 * 如何招聘合适的实验人才（包含面试问题）。 * 如何构建支持实验成功的团队文化。 这是一门精炼的课程，旨在提供高级框架和理念，帮助您通过 A/B 测试将产品提升至新高度。 **请注意：** 本课程不涵盖 A/B 测试工具或统计学知识。
Learn how to build successful experiments to improve your product and grow your business from Udemy's Senior Director of Product. Many product experiments fail because we test the wrong things. If you are on a budget and have limited resources, like most of us out there, it's critical that you spend your time the right way. If you just started to think about running A/B tests, it could be overwhelming to figure out where to start and what to test. In this course, I will show you the step by step process we use at Udemy to figure out what to experiment with. Also you will learn more about the roles in an experiment team, how to manage dependencies, most important qualities of a strong experiment owner and how to hire the right people (includes interview questions for hiring experiment owners). And finally, you will learn how to think about the team culture to make your experimentations successful. This is a short and sweet course that aims to give you advanced frameworks and ideas to take your product to the next level by running A/B tests. I can't wait to see you inside! Note: In this course, we don't cover A/B testing tools or A/B testing statistics.
