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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ab-testing-and-experimentation-for-websites-and-marketing/
课程评论：没有评论
课程名称：A/B测试与实验入门 概述：本课程将介绍A/B测试的基本概念，以及如何利用A/B测试做出数据驱动的决策，从而提升市场营销效果、转化率和客户体验。课程将涵盖A/B测试的基础知识，提供可立即实施的A/B测试流程，并提供示例以激发学员的创意。 A/B测试的应用广泛，包括以下几个方面： - 产品变更（网页、桌面、移动端） - 营销信息 - 登陆页面优化 - 创意设计 - 行动召唤 - 漏斗转换 - 搜索营销 - 转化率优化（CRO） - 增长黑客 课程还将教授如何在Google Optimize中设置A/B测试。许多大型组织（如Facebook、Google、Amazon、Microsoft、Twitter等）在A/B测试上投入数百万美元。学习这门课程，可以帮助你掌握基本概念并实际应用。 讲师背景：我在数字营销和分析领域已有超过15年的经验，曾为不同背景的学员提供培训，将他们培养为高效的数字营销人员和分析师。我对商业的技术和营销两方面都有深入理解，曾与微软、星巴克、华尔街日报、ESPN、T-Mobile等多家公司合作，帮助它们做出基于数据的营销决策。此外，我还开发了多门课程，并教授来自全球的学生，担任英属哥伦比亚大学、华盛顿大学、贝尔维尤学院及数字分析协会的在线讲师。我拥有工程学学位和MBA。 加入本课程，开启你的A/B测试学习之旅，帮助你的事业迈向新的高度！
Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going. The applications for A/B testing are various, some of them are Product Changes - Web, Desktop, Mobile Marketing Messages Landing Page OptimizationCreative designCall to actions Funnel conversions Search MarketingConversion Rate Optimization (CRO)Growth hackingLearn how to setup an A/B test in Google Optimize All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too. I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course. Why you should learn from me? I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association. I have an engineering degrees and an MBA.
