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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ab-testing-101-methodology-for-digital-marketing-ab-test/
课程评论：没有评论
课程名称：A/B 测试 101：数字营销 A/B 测试方法论 课程概述：本课程极具实用性，旨在帮助各级营销人员学习如何选择和描述评估营销实验的指标，如何设计具有足够统计功效的 A/B 测试，如何分析结果并得出有效结论，以及如何确保结果具有商业影响并能够在日常营销活动中实施。 通过本课程，您将掌握 A/B 测试的核心知识，提升您的营销技能，以便在竞争激烈的市场环境中做出更明智的决策。
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.
