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所在平台: Udemy |
课程主页: https://www.udemy.com/course/a-masterclass-on-how-to-build-a-winning-business-strategy/
课程评论：没有评论
课程名称：如何构建成功商业战略的硕士课程 课程概述：尽管战略对商业成功至关重要，但这一学科常常被误解。本课程旨在揭示战略的真正含义，并为您提供一个清晰的流程，以帮助您开发成功的战略。 课程内容包括： 1. **分析目标市场**：了解如何评估一个行业的整体吸引力，以及识别您希望服务的客户细分市场。 2. **识别市场机会**：探讨如何针对市场中的未满足需求或未解决的问题，构建独特的价值主张。 3. **重组价值链**：指导您如何为实现新价值主张而重新配置公司的价值链，评估公司在创造、生产、营销、销售和交付产品或服务方面需要做出的改变。 4. **确定必要能力**：帮助您识别公司实现价值链所需的能力。 5. **成功执行战略**：强调战略的成功在于其执行力，分享有效实施策略的要素。 课程将提供多种简单而强大的框架，以支持您的战略开发工作，并用大量真实案例来说明这些概念和框架，确保您能够轻松理解和应用。 授课者Brenda拥有20年以上的战略开发经验，曾在Booz Allen & Hamilton担任战略管理顾问，并在欧美和亚洲的各行业担任高管，您将获得她的专业指导。
Though strategy is fundamental to business success, it continues to be an ill-understood discipline. In this course we will therefore demystify what strategy is and what it isn't and we will guide you through a clear process on how to develop a winning strategy. We start that process by Analyzing where you want to play- here we show you how to evaluate the general attractiveness of an industry and how to identify the customer segments you may want to serve Then we explore How to identify opportunities for a new distinctive value proposition in a market - because to compete in an industry you need to understand what product or service factors drive current competition and whether there are any unmet needs or unresolved pain points in the industry you can serveNext, we show you How to reconfigure your company's value chain to best deliver on that new value proposition - During this step of the process we help you evaluate what all the things are that your company would have to do differently in how you create, produce, market, sell, deliver and support your product or service in order to best deliver on that new distinctive value propositionThen we proceed by showing you how to Determine the capabilities your company will need to have to realize that value chain And finally, we talk about What it takes to successfully execute a winning strategy - because in the end a strategy only becomes a winning strategy if it is well executed!!!! Throughout this process we will share with you a variety of simple yet powerful frameworks that you can use to support your strategy development efforts. And rest assured that we will also illustrate these concept and frameworks with lots of real life examples to really bring them to life, so you won't be bored!And lastly, we should mention that you will be in very capable hands as Brenda has 20+ years of strategy development experience. First as a strategic management consultant for Booz Allen & Hamilton and later on as an executive leader working across various industries in Europe, the US and Asia.
