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所在平台: Udemy |
课程主页: https://www.udemy.com/course/a-master-class-in-value-creation/
课程评论：没有评论
**课程总结：赛斯·戈丁的价值创造大师课** 这门课程由知名营销专家赛斯·戈丁（Seth Godin）教授，旨在帮助学员提升工作价值创造能力。课程的核心是引导学员深入思考自己的项目、新业务或产品到底为用户、客户或服务对象创造了什么真正的价值。 戈丁强调，理解价值创造的 levers (杠杆) 是获得“显著的不公平优势”的关键。这门大师课适合领导者、营销人员、管理者和自由职业者。课程包含一本35页的练习册，以及一系列直接、实用的对话，保证能改变你对工作的认知方式。 课程的重点不在于华丽的电梯演讲或精炼的使命宣言，而是要抛开个人或组织的利益不谈，清晰地描述出对用户、客户和您所服务人群而言，究竟有什么是真正的好处。 赛斯·戈丁被誉为“美国最伟大的营销者”，著有18本畅销书，并成功创办了多家公司，但他最主要的身份是一位教师。在这门他首次推出的在线大师课中，戈丁专注于提供实用内容，而非娱乐。他精心设计了这门课程和配套的练习册，目标是帮助学员在更短的时间内创造更多价值。 课程建议学员通过观看视频、完成练习册、与同学互动，并不断重复这个过程。通过几个循环的学习，学员将开始发现那些过去未曾意识到的重要之处。这门课程将帮助你“去创造不同”，产生应有的影响力。
A new course from one of Udemy's most popular teachers. Are you ready to take your work to a new level? This project you're working on, the new business or offering, what sort of value does it create? This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work. What we're seeking here isn't a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what's in it for the user, the customer, the people you seek to serve. Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, "America's Greatest Marketer." He's written 18 bestselling books, started successful companies, but mostly, he's a teacher. In his first ever Master Class, Godin doesn't waste time with entertainment. Instead, he's put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time. Watch the videos, do the workbook, engage with your fellow students and then repeat the process. After a few cycles, you will begin to see things you've never realized were important. Go make a difference. This course will help make that possible.
