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所在平台: Udemy |
课程主页: https://www.udemy.com/course/a-marketing-managers-guide-to-scaling-results/
课程评论：没有评论
课程名称：如何创建可提升业绩的市场营销策略 课程概述：经历15年，看到公司实现规模化的激动仍然未减。在这门培训中，我将分享多年来帮助我达成市场营销目标、取得商业成果并支持公司实现规模发展的市场营销基础知识。该课程时长70分钟，内容涵盖以下几个方面： - 可持续扩展的市场营销策略公式 - 适合扩展的市场营销策略组成要素 - 四个基本领域的介绍，助你做好规模扩展的准备 - 有助于提升市场营销绩效的受众细分 - 包含免费模板 - 品牌互动地图 - 免费模板 - 终极渠道审核清单 - 渠道方法计划 - 多渠道策略，将策略转化为可执行的战术 - 市场营销计划模板 - 免费模板 - 案例研究：将商业目标转化为市场营销战术 本课程内容丰富，包含案例研究、图表以及逐步演示，完成培训后，你将具备建立、实施和衡量适合扩展的市场营销策略的能力。 学习目标： - 如何利用内部和外部数据来识别和巩固市场定位 - 如何跨多个渠道控制市场营销活动并自信地衡量成功 - 如何让渠道更有效 - 整合、再利用、自动化活动以提升结果 - 理解将策略转化为战术的基础知识 - 学会利用关注目标的市场营销计划（包含模板） 适合人群： - 市场营销经理 - 市场营销执行人员 - 市场营销专业人士 总结：通过这门课程，参与者将掌握可持续的市场营销策略，提升其市场营销绩效，帮助公司在规模扩展的过程中取得成功。
After 15 years, the thrill of seeing a company scale doesn't get old. In this training, I share the marketing fundamentals that have helped me over the years reach marketing targets, deliver business results, and support companies on their scale journey. This 70-minute course will cover the following areas:Marketing Strategy Formula for sustainable scalability What makes up a scale-fit marketing strategy. Covering four fundamental areas to gear you up for scaleAudience segments that will scale your marketing performance - FREE template Master Plan Brand Interaction Map - FREE templateUltimate channel audit checklistChannel approach planMulti-channel Tactics Turning strategy into tactics that deliver Marketing Plan Template - FREE templateCase studies taking business objectives through to marketing tacticsPacked with case studies, diagrams, and a step-by-step walk-through, by the end of this training you should be well equipped to build, implement and measure a marketing strategy that's fit for scale. What you'll learnWays to use internal and external data to identify and solidify your market positionHow to control marketing activity across multiple channels and be confident measuring successMake channels work harder - how to integrate, repurpose, automate activity to boost resultsUnderstand the fundamentals of turning strategy into tacticsLearn to utilise a marketing plan that focuses activity on targets (template included)Who this course is for:marketing managersmarketing executivesmarketing professionals
