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所在平台: Udemy |
课程主页: https://www.udemy.com/course/a-guide-to-build-a-successful-minimum-viable-product-mvp/
课程评论：没有评论
课程名称：精益创业指南：构建最小可行产品（MVP） 课程概述： 在这个课程中，您将学习如何有效地构建和推出您的产品，避免因失败而损失时间和投资。统计显示，最多90%的数字产品未能满足目标市场的需求。本课程将帮助您培养战略和精益的思维模式，提供一步一步的精益方法，帮助您成功开发产品。您将获得实用的工具和技巧，增加信心，提高成功的几率。同时，您还可以与讲师进行15分钟的一对一聊天，获取个性化反馈。 课程内容： 本课程遵循精益创业方法论，涵盖构建最小可行产品（MVP）的整个过程。内容包括三个主要阶段： 1. 发现阶段：探讨“为什么要构建该产品”。 2. 设计阶段：探讨“将要构建什么”。 3. 交付阶段：探讨“如何构建该产品”。 您将学习识别市场细分及其需求、用户洞察技巧、竞争产品策略的开发，以及如何使您的产品脱颖而出。此外，课程将讨论如何制定产品路线图，定义首版MVP的功能，以及设计和开发MVP的最佳实践，确保产品质量并衡量和改进产品。 讲师介绍： 讲师Marina拥有计算机科学博士学位，具备十多年的产品开发、战略和工程经验。她曾帮助超过100个组织，包括初创企业和财富100强公司，推进产品开发，广受学生和客户好评。 适合人群： 本课程特别面向创业者，尤其是技术初创企业，但也适合任何参与产品开发过程的人，如产品经理、软件工程师和项目经理。虽然不要求有特定的技术背景，但对于商务和技术的基本理解会更有帮助。 30天无条件退款保证： 我们相信您会喜欢本课程的内容，并为您提供无风险的30天全额退款保证。立即报名，不要错过将产品创意变为盈利现实的机会！
Why enrol in this course?Are you tired of seeing your hard work and investment go down the drain with a failed product launch? Did you know that up to 90% of digital products fail to meet their target market's needs? Don't let that happen to you! You don't build a winning product and achieve product-market fit in one day. Building a great product requires mindset, strategy, process and tools and techniques. But all this can be learned. And this is what we promise in this course.In this course you are going to Develop a strategic and lean mindsetLearn a proven step by step lean approach to build a successful productGet tools and techniques you can apply along this processIncrease confidence and significantly increase the chances of successAs a special bonus, you'll have the chance to book a 15-minute one-on-one chat with the instructor. This is your opportunity to ask any question you have and get personalized feedback to help you succeed.This course does not promise overnight success or quick fixes. Instead, what it offers is a proven formula that provides structure and focus to help you prioritise the right activities that will generate continuous and long-term value for your business.The content of this courseIn this course we are going to cover the whole process to build a Minimum Viable Product (MVP) following the Lean Startup methodology as a foundation. We'll cover the different phases of the product development process 1) Discovery, which covers the Why - "why are you building the product"; 2) Design, which covers the What - "what are you going to build" and 3) Delivery - which is all about the How - "how do you build the product".You'll learn what are the steps in this process, you'll learn what are the critical points in this journey that you need to pay special attention to, and you'll learn how to make the right decisions during this process. Examples of questions we'll cover in the course are:How to identify your market niche and their needs? Which techniques to apply to get valuable insights from users?How to develop a competitive product strategy? How to make your product stand out from the rest?How to make key product decisions? Whether to build or buy a platform? Should you use low-code to accelerate?How to develop a product roadmap? How to define features in scope of your first MVP version?What are the best practices to design the MVP? Do you need a UX designer?What are the best practices to develop the MVP? Which skills do you need in the team? How can you make the software development more efficient? How to make sure your product has sufficient quality?How to measure and improve the product? Which metrics to focus on at the stage you are in?Your instructorThe content of this course builds on years of experience and work with more than hundred of entrepreneurs who have been through this journey of building a product. It builds on best practices and well established theories that most successful unicorns have used.Marina, your instructor, has a PhD in Computer Science, and is a teacher, strategy advisor and a startup coach with more than a decade of experience in product development, strategy and engineering. Marina has assisted 100+ organisations in their product development journey, from startups building their first product, scale-ups in their fast pace growth stage, as well as large Fortune 100 companies. Clients and students appreciate Marina for her in-depth knowledge, practical thinking skills, and the ability to explain abstract concepts in a simple manner. Who this course is forThe course is designed with an entrepreneur in mind, particularly technology startups.The course, however, is beneficial for anyone who is involved in the product development process in any way, for example product managers who want to build better products or software engineers who want to understand how the most successful product companies build products that customers love, or project managers No specific technology background is required to follow this course. It is however preferred to have some basic understanding of business and technology.30-day money back guaranteeWe believe the content of the course is great, and we are certain you'll love it. But we are also happy to offer an unconditional 30-day money back in full guarantee. No risk for you. So enrol in this course and don't miss out on the opportunity to turn your product idea into a profitable reality!
