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所在平台: Udemy |
课程主页: https://www.udemy.com/course/_sostac_plan/
课程评论：没有评论
课程名称：市场营销计划 - 编写完美计划：SOSTAC框架 课程概述：这门市场营销计划课程在Udemy上获得了4.9分的高分。学习如何在4分钟内编写完美的计划，然后在大约一个小时内深入探讨。课程共包括8个短讲座，每个约7分钟。SOSTAC®规划框架在特许营销协会的百年投票中被评选为世界排名前三的商业模型，自那以后被Linkedin、KPMG及数百家初创企业和全球成千上万的专业人士所采用。课程由SOSTAC®规划的原创作者及官方SOSTAC门户网站创始人PR Smith讲授。SOSTAC®计划的六个部分易于记忆：情况分析（我们现在在哪里）；目标（我们要去哪里）；战略（我们如何到达那里？）；战术（战略的细节，即营销组合）；行动（如何确保优秀的计划执行，即内部营销）；控制（我们如何知道我们正在取得进展 - 应该关注哪些指标？）。 请注意，这门非常简短的课程不包括示例计划。PR Smith花时间教您如何编写完美的计划，伟大计划的六个关键部分是什么，这六个部分应包括什么，战略与战术的区别，以及这六个部分如何以易于记忆的方式相互结合。此外，课程提供一个免费的SOSTAC®规划模板摘要，并且每周五下午1点至1点半（GMT/BST）有PR Smith的免费在线聊天活动，您可以访问PR Smith的个人资料并将其添加到日历中。TEDx演讲者、作者和顾问PR Smith以生动、快速、易于记忆的方式呈现这一独特的规划框架。课程结束时，您将掌握编写完美计划所需的结构，并可以在此基础上进一步完善。完成本课程后，您将能够立即注册单独的SOSTAC®认证规划师课程及证书（获得英国CPD标准办公室的认可）。请注意，我们努力将课程控制在60分钟内，不包括案例研究和模板，而是提供一些简短而有力的视频讲座和一两个有关更多资源的小文档，最后一节讲座中会提供。
This marketing planning course gets the best Udemy score of 4.9 out of 5. Learn how to write the perfect plan in 4 minutes, then explore it in approximately one hour. 8 short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing's Centenary Poll and has since been adopted by Linkedin, KPMG, hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith. The 6 sections in a SOSTAC® Plan are easy to remember.Situation Analysis (where are we now); Objectives (where are we going)Strategy (how do we get there?)Tactics (the details of strategy i.e. the marketing mix)Action (how do we ensure excellent execution of the plan i.e. internal marketing)Control (how do we know we are getting there - what metrics should we watch?)NB This very short course DOES NOT INCLUDE SAMPLE PLANS. Instead, author, PR Smith spends time showing you how to write the perfect plan, what the 6 key sections of great plans are, what these 6 sections must include, the difference between Strategy and Tactics and how all 6 sections fit together in a very easy-to-remember way. There is, however, a free one-page summary SOSTAC® Planning template. There is also a free weekly chat with PR Smith every Friday from 1 pm - 1.30 pm GMT/BST on the LinkedIn audio event - visit PR Smith's personal profile prsmithmarketing/ and add it to your calendar.TEDxTalk speaker, author & adviser, PR Smith brings this unique planning framework to life in a colourful, fast-moving, easy-to-remember way. By the end of this course, you will know the structure you need to write the perfect plan. You can perfect it thereafter. In fact, once you have taken this course, you will be able to immediately sign up for the separate SOSTAC® Certified Planner course & certificate (approved by the UK CPD Standards Office). Please note we try to keep this course to 60 mins max. We do not include case studies and templates instead we give you some short punchy video lectures and one or two small documents about more resources - at the very last lecture.
