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所在平台: Udemy |
课程主页: https://www.udemy.com/course/8-step-presentation-marketing-blueprint/
课程评论：没有评论
课程名称：公共演讲与展示营销：填满房间！ 课程概述：您将学习八个实用步骤，以便有效推广您的演示，使更多人愿意前来学习。许多演讲者拥有精彩的内容，却在营销和演讲技巧上苦苦挣扎，导致参与人数寥寥。在这里，您将了解到如何创建有效的营销策略，以吸引观众参与您的演讲，无论他们是在线还是现场。 课程内容包括： 第一步：创建营销信息 学习如何制定吸引潜在听众的营销信息，使他们在决定是否参加您的演讲之前，就能明确感受到演讲主题的吸引力。 第二步：创建营销传单 在制定营销信息后，学习如何设计引人注目的单页传单，以在线或线下的形式吸引潜在参与者。 第三步：创建营销视频 掌握制作营销视频的技巧，让潜在听众在观看视频时能够更好地了解您的演示，提升售票效果。 此外，课程将介绍“掌控房间”方法，强调为听众提供实际可行的工具，以便与他们建立真实的联系，避免空洞的理论和无法执行的概念。 授课教师杰森·特塔克是一位国际公共演讲教练、TEDx演讲者和畅销书作者，曾教导超过一百万人有效吸引观众，拥有独特的沟通风格。他的课程强调简单、通用且可立即执行的技能技术，得到了广泛认可。特塔克在医疗软件行业以“培训培训师的培训师”而闻名，并开发了超过五十个演讲与沟通培训项目。 这个课程旨在帮助学员抓住公共演讲的机遇，无论大小，使他们在发言时能够闪耀光芒，因为您要表达的内容非常重要。
You're about to learn 8 practical steps to market your presentations so people show up ready to learn. Many presenters have fantastic content......yet they struggle with the marketing and presentation skills needed to get people to attend. You may have felt this pain where you spend hours, days, weeks, and even months creating your presentation and your PowerPoint......only to find a few people attending your presentations.What if you had no trouble getting people to your next presentation? How do you create that why or that buy-in so they come to your presentation ready and willing to learn? It all comes down to a good marketing strategy......and that's exactly what you will learn in this program.Step 1: Create a Marketing MessageThe first place to start with your marketing is with the very message that compels your potential attendees even before they show up to take your presentation. It's the message that they see when they are still deciding if they would like to attend your presentation. You'll learn how to make it clear to the audience why they would want the items on your agenda. Knowing why creates desire-the motivation to attend. To get them to take action, you'll learn about the three key things you have to have in your marketing message.We will show you exactly how to create this message.Step 2: Create a Marketing FlyerOnce you have created your marketing message, it's time to put it into a one-page flyer.You will learn in step two how to attract potential attendees with a flyer (with pictures) they can see (either physically or online) and immediately be drawn to your presentation. We will show you exactly how to create this flyer. Step 3: Create a Marketing VideoThe last step to creating your marketing materials is creating a marketing video that prospective attendees can watch to find out all about your presentation. Being a public speaking coach, this one is my favorite! When people can hear you and see you, as is the case with a marketing video, you sell more tickets....your tone and body language is often more important than your words. They say a picture is worth a thousand words......your marketing video will be worth a thousand pictures. We will show you exactly how to create this video.The Rule the Room MetHowhod for Public SpeakingAs you can see, our goal is to give people practical and actionable tools that create a real connection with your audience.Not pie in the sky ideas, one hit wonders or concepts that sound good on paper but are impossible to execute, that come off as disingenuous or that are just plain ineffective.Over 20 years ago, Jason (the instructor of this program) began crafting this method for meeting the challenges of public speaking in a way that's genuine to you.We show you exactly how to take public speaking skills and use them to seize opportunities, big & small.So you can rise and shine when you speak, because our guess is what you have to say is pretty important.Meet Your InstructorInternational Public Speaking Coach, TEDx Speaker and Best Selling author Jason Teteak has taught more than one million people how to flawlessly command attention and connect with audiences in their unique style.He's won praise and a wide following for his original methods, his engaging style, and his knack for transferring communications skills via practical, simple, universal and immediately actionable techniques.Or as he puts it "No theoretical fluff".Jason gained recognition at EPIC Systems in the medical software industry, where he was known as "trainer of trainers of trainers."He has developed more than fifty presentation and communication training programs ranging in length from one hour to three days that serve as the basis for The Rule the Room Method.In 2014, 2015, 2016, and 2017 he was named #1 Best Selling coach on Public Speaking for his on-demand video teaching tools that quickly took off for over 100,000 online students around the world.Teteak has flipped the model and changed the approach to great Public Speaking for even the most seasoned veterans.
